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Farmery Estate Brewery

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Manitoba/Ontario Prezi

on 4 March 2016

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Transcript of Farmery Estate Brewery

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct them to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
&
A Sound Partnership that is "As Homegrown As It Gets"
2012 / 2013
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:

What are yours?

Weaknesses:

Do you have any?
Opportunities:

Do you know how you can get better?
Threats:

Can you identify them?
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
Full transcript