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Web Principles for the Rest of Us

You may not be a web professional, but you can understand what makes the web great — and make it great for you and your organization. Presented as a workshop for the Axelson Center for Nonprofit Management at North Park University, December 2, 2010.
by

Jon Boyd

on 2 December 2010

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Transcript of Web Principles for the Rest of Us

Web Principles
for the Rest of Us Jon Boyd
North Park University
jboyd@northpark.edu
twitter.com/octothorp Questions What makes the web great? Do we need to be on the web and why? Is there still room for us to participate? What would we need to know? You need to be an attentive web user yourself. Principles Test: Do you have websites you love? You’re going to need a content management system. You need great content. You need to help people find you and find your stuff. Your web presence is more than just your website. When you need help, you must learn how to talk with professionals. You will never be finished with your site. WordPress.com or WordPress.org Google Analytics Your purpose, their interest. Listen. Test: Would someone want to come back?
Would they miss you? Audits Test: Can you tell me the best 3
and worst 3 pages on your site? Who you are
What they want Cross-promotion
SEO
Navigation Social media
RSS
The "splinternet" http://8to.me/principlesresources
Full transcript