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Psychology and Information Technology

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by

Tuuli Pöllänen

on 22 February 2014

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Transcript of Psychology and Information Technology

attitudes
perceptions
attributions
values
previous experiences
knowledge
schemas
optimize

human
well-being and
system
performance

theoretical sciences + design
"cognitive resonance"

What to take into account:
perception
attention
memory
decision-making
...


Beyond devices and users -
the interplay between psychology and IT

Tuuli Pöllänen
Kiberpipa | 2014

A few of the topics in the intersection

Cognitive ergonomics

Cognitive architectures
Psychometric AI
Programming "real intelligence"
Artificial intelligence

There's more to user experience than the interface

Methodology
Research and psychometrics (test construction)
1. constructing

tasks
2. sampling
3. administering

instruments
computerized adaptive testing
4. data
analysis
visualization
(dynamic) modeling

Associations?
Crash course to psychology

July/August, American Psychologist (APA journal)
scientific
study of

mental functions
and
behaviors

understanding
individuals
and
groups
through research:
nomothetic
- "natural sciences"
idiographic
- "humanities"

Cognitive
Social
Developmental
Experimental
Biopsychology
Intercultural
Personality and individual differences
Psychometrics
applied fields
clinical,
educational,
industrial-organizational...

IT in mental health applications

What does it mean that we go
beyond
users?
Cyberpsychology
All
areas of psychology applied to
virtual space
Question:
What characteristics of the virtual space and the people in it influence how we behave online?

Topic examples:
communication and interactions online
identity and impression management
cyberspace romances
making virtual communities work
antisocial behavior online (trolling, griefing, web-vandalism)
Expert systems
AI psychology
Psychology AI
Why?
Efficiency
Safety
Tasks within capability
Performance (human and system)
Costs
"Telemental health care"
- beginning with telephones
video conferencing

Overcoming
barriers
for care:
structural
: money, transportation, time
psychosocial
: stigma, negative attitudes...

Enabling more
targeted
help

Examples:
severe
social anxiety
- desensitization with text communication
agoraphobia / PTSD
- virtual reality exposure therapy
Psychologists in tech industry

HR
+
usability
+
marketing
+
data
Developers
Context
Users
= 0.4*raw data + 0.4*statistics + 0.2*people
The absolutely obligatory Venn diagram
cyberpsychology
AI
usability
research methodology
neuroimaging
marketing
e-learning
online mental health care
social networking
IT
Psychology
Multifunctional roles:
research
human factors/user experience/interface design
personnel management and development
QA testing
...
emotions
motivations
"telemental health care"
- home calls from therapists
video conferencing

Overcoming
barriers
of care:
structural:
time, money, distance
psychosocial:
stigma, negative attitudes

More
targeted help
:
examples:
social anxiety -
desensitization
PTSD - virtual reality
exposure therapy
user's
demographics
users'
trait motivation
and
personality traits

learning orientation
self-efficacy
personality traits
User's
state

motivation
Extrinsic X intrinsic
Current needs
Emotions

interactions

image
- what the context communicates and how people identify with it
Thank you for listening
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