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IGA_as reward based marketing tool

마케팅 툴로써의 IGA에 대하여

Cheol Hwan Lee

on 16 April 2010

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Transcript of IGA_as reward based marketing tool

Game + Advertising = ? Reward Why reward? Interaction What interaction can we pull from reward? Servey? Movie clip? Free sign in? Code redeem? What's the General Interactive advertising via Reward? Experiential Advertising
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