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21-Century PM

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by

Zornitsa Nikolova

on 27 September 2016

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Transcript of 21-Century PM

21-Century Product Management
Redefining Roles and Skillsets
10 Years Ago...
There was a divide...
What Has Changed Ever Since?
How Does It Affect PMs?
There Are Different Roles
All-in-One or One-4-All?
Zornitsa Nikolova
http://leanify.com
E: office@leanify.com
T: (+359)888980909
Product
definition
Product
management
New ways to do business & low entry barrier
User-centric paradigm
Smart Phone
Social Media
Cloud
3D Printer
Virtual Reality
Internet of Things
We can't afford being lost in translation.
Speed is key.
PM Has to Know About the Entire Value Chain...
...Along the Entire Product Lifecycle
Problem
Discovery
&
Ideation
Product Vision
Product
Backlog
Implementation
&
Release
Continuous Innovation
Sun-Setting
Maturity Line
Many different skills are required.
Agile
Product
Management
BABOK
UX
Design
Thinking
Lean
Startup
Digital
Marketing
Designers and Writers
Development and QA
Marketing and Sales
PM/PO
to orchestrate them all
Biz
Models
At Established Companies...*
At Startups...
Strategic
"Innovators"
Operational
"Builders"
"Tuners"
* Inspired by Sachin Rekhi@Medium
Specialization is possible and sometimes advisable
strategic
operational
Most often (co-)founder is all-in-one PM and needs to balance.
Depends on where you are.
THANK YOU!
Zornitsa Nikolova
http://leanify.com
E: office@leanify.com
T: (+359)888980909
Full transcript