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TYPOGRAPHY

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by

gino razon

on 21 September 2014

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Transcript of TYPOGRAPHY

Ok, no assignment...

pero may homework!
Five Basic Types of Typefaces
S e r i f
S l a b S e r i f
S a n s S e r i f
The Anatomy of Type
Notice how typography can define and alter the meaning:
The Anatomy of Type
YES!
Basic Terms and Concepts
The size of the typeface. The size is extremely important when working with multiple typefaces.
Kerning describes the amount of space between two characters.
Typography is...
Expressive
The Idea...
Notice how typography can define and alter the meaning:
Typography plays a big role in the field of design and communication.

Typography is the arrangement of type.
Many designers and visual communicators agree that typography is a central component of design.
How typography is used in a design is deeply rooted in its
overall theme, tone and message
.
It works with your layout, grid and color choice to create a well-rounded design.
T y p o g r a p h y
I n t r o d u c t i o n t o
T Y P O G R A P H Y
MC117-Visual Communication
3COMM01/1st Semester/A.Y.2014-15
Trinity University of Asia
College of Arts and Sciences
Department of Media Studies
Your choice of typefaces and your technique of setting type give your composition its character, pace and style. It also helps the reader gain a greater insight into the subject of the design.
The better we are at this, the more effective our designs will be.
Good typography comes from paying attention to tiny details as this can make the difference between graphic design work that is just acceptable or really good.
Developing your skills in typography may take time. To begin, you
MUST
pay attention.
always been here!
Typography has
No
Yes
S c r i p t
D e c o r a t i v e
Leading
describes the amount of space between lines of text. You can measure leading by obtaining the distance between two baselines.
Tracking (or letter-spacing) is the space between groups of characters.
L e a d i n g
T r a c k i n g
K e r n i n g
P o i n t s
A l i g n m e n t
Creative
Communication
Art
Process
Fun
Hobby
Sociological
Psychological
Cultural
Aesthetics
Design
Historical
Gusto niyo ba ng assignment?
Maraming salamat!
Because words are so important in communicative messages, the way those words are presented form a vital link between what the words mean and how the words are seen.
Create an 8x11" size typographic artwork employing the basic concepts in designing, arranging, and styling types. Keep in mind that typefaces are central to communication and design so employing the elements and principles of design in typefaces is necessary. Formulate an artistic and creative concept and think about your design before the execution.
(Itigil na ang "may magawa lang" ideology)
Create an 8x11" size typographic artwork employing the basic concepts in designing, arranging, and styling types. Keep in mind that typefaces are central to communication and design so employing the elements and principles of design in typefaces is necessary. Formulate an artistic and creative concept and think about your design before the execution.
(Itigil na ang "may magawa lang" ideology)
Ok! Assignment:
Full transcript