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Intermediality and hip hop

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Elisabeth Meyer

on 9 February 2014

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Transcript of Intermediality and hip hop

Appropriation and mixing
Technology and Intermediality
4) ontological intermediality
- a model suggesting that media always already exist in relation to other media.
- It suggests that there are no single media but that intermedial relations take place ubiquitously.
- Experiment: "photography" by naming those elements that are specific for it. It would be insufficient to determine that "photography" creates square pictures, because the pictures of painting, cinema etc., are also square. What do "photography" and "painting" not have in common?
- hard to determine, specifics are not distinct.
- A possiblity is to show "what the others are not" (Saussure 117), i.e., on the (implicit) definitions of other media that have to be used as contrasts.
Intermediality and hip hop
concept: formal structures not "specific" to one medium but found in different media
concepts and principles of media are transferred to other media

Example: the medium 'film' >
other media made into subjects
concepts and principles are separated from the material basis of the media
relatively autonomous

a "fusion" of different media to supermedia < intermedium

characteristic factors
the condemnation of "monomedia"> social and aesthetic alienation
the triumph over "monomedia" as a social liberation
Intermediate forms of art
impossiple to view the origins of the media.
no separation possible, because of the conceptual fusion
The "synthesis" thus lies less in the intermedium itself, but in its perceptive and cognitive assimilation
Shawn Corey Carter born in New York City on December 4, 1969
raised by his mother, Gloria Carter, in Brooklyn's Marcy Projects
dealt drugs and flirted with gun violence
attended Eli Whitney High School in Brooklyn > classmate of the soon-to-be-martyred rap legend Notorious B.I.G.
started rapping at a very young age > escape from the drugs, violence and poverty
1989, joing the rapperJaz-O > served as a mentor—to record a song called "The Originators,"
nickname Jay-Z: to an honor for Jaz-O, "Jezzy" name in childhood, J/Z subway station
1996 founding of own record label Roc-A-Fella Records
2006 end of retirement from making music
release of new albums
the intermedial relationship consists in the
representation of one medium by another

medium (e.g., a film) does not contain another medium (e.g., a painting) as another but, instead, represents it.

Example: painting in a film, a building on a photograph
2003 releasing "The Black Album" > announcement last solo record and before retirement
reason: lack of competition > "The game ain't hot."
attention to the business side of music
becoming president of Def Jam Recordings > contracts with Rihanna, Ne-Yo and Young Jeezy
urban clothing line "Rocawear"
Roc-A-Fella films
owner of the 40/40 Club in New York and Atlantic City
part owner of the Brooklyn Nets basketball team
NEW! television show > comedy series set in the world of electronic music, scripts written by Irvine Welsh
Early Life
Rise to Hop-Hop Fame
First albums

1996 "Reasonable Doubt"
1997 In My Lifetime, Vol. 1
1998 "Hard Knock Life"
1999 "Life and Times of S. Carter"
2000 "The Dynasty: Roc La Familia"
2001 "The Blueprint"
2002 "The Blueprint²: The Gift & The Curse"
2003 "The Black Album"
Expanding Empire
More albums

2006 "Kingdom Come"
2007 "American Gangster"
2010 "The Blueprint 3"
2013 "Holy Grail...Magna Carta"
American rapper, record producer, and entrepreneur
one of the most financially successful hip-hop artists and entrepreneurs in America
sold approximately 75 million records worldwide
won 17 Grammy Awards for his musical work
married to Beyoncey Knowles
"I'm not a businessman/ I'm a business, man."
Intermediality - 4 models (Schröter, 2011)
1) synthetic intermediality
Dick Higgins intermedial artist
> this fusion valid in "new art"
Higgins intermedial art > function of the breaking up of habitualized forms of perception
distinction between media arose in the Renaissance > different classes fostered the purification of media
today: society of simultaneity and social shifts

„We are approaching the dawn of a classless society, to which separation into rigid categories is absolutely irrelevant" (Higgins, 1984)
2) formal (or transmedial) intermediality
3) transformational intermediality
media always already exist in relation to other media
there are no single media
specifics hard to determine, not distinct
intermedial relations take place ubiquitously
4) ontological intermediality
status: in society, science architecture and art
forced: modernism's ideas of innovation, rationalization, secularization, universality and objectivity
Postmodern art
Naming the elements of a photography !
and mass media affection
and central interests instead of universality
and process instead of monumentality and permanency
and recycling of ideas instead of originality and uniqueness
Analysis of Jay-Z's "Picasso Baby"
I just want a
in my casa, no, my castle
I'm a hassa, no, I'm an asshole
I'm never satisfied, can't knock my hustle
I wanna
, no, I want a brothel
No, I want a wife that fuck me like a prostitute
Let's make love on a million
In a dirty hotel with the fan on the ceiling
All for the love of drug dealing
Marble floors, gold ceilings
Oh, what a feeling, fuck it, I want a billion
Jeff Koons balloons
, I just wanna blow up
in my condos, I wanna row of
with my missy, live at the
and turkey bacons, smell the aroma

Oh, what a feeling
Picasso baby

[Verse 2]
It ain't hard to tell, I'm the new
Jean Michel
Surrounded by
my whole team ball
Twin Bugattis outside
the Art Basel
I just wanna live life colossal
Leonardo Da Vinci
Riccardo Tisci Givenchy
See me throning at the Met
Vogueing on these niggas, champagne on my breath, yes
House like the
or the
Tate Modern
Cause I be going ape at the auction
Oh what a feeling, aw, fuck it, I want a trillion
Sleeping every night next to
Mona Lisa
The modern day version with better features
Yellow Basquiat
in my kitchen corner
Go 'head, lean on that shit
, you own it
Spray everything like
, I won't scratch the Lambo
What's it gon take for me to go
For you to see,
the modern day Pablo,
Picasso baby
What we have learned so far
Thanks for your attention!
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