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Copy of Persuasive Devices English III

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Kelly Wester

on 25 March 2013

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Transcript of Copy of Persuasive Devices English III

Persuasive Devices
& Logical Fallacies The power of advertising Superbowl Commericals The
airtime available. 2012, on average, one 30-second spot will cost $3.5 Million! In 1967, the first Superbowl, commercial spots cost $40,000 per 30-seconds. Bandwagon Types of Persuasive Devices Loaded Words Testimonial Name Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Product Advertisements
Political Campaigns
Everyday Life Persuasive Situations Where? You should be like everyone else. Bandwagon "Glittering" words that do not tell us anything about the product. Loaded Words Emotional Words to create a strong feeling, negative or positive. Join the crowd. Peer pressure Endorsement by a famous person. Testimonial A type of transfer Projects the positive or negative qualities of one person, object, or value onto another. Transfer Makes the second item in the comparison more acceptable or discredits it. The opposite of Loaded Words Name-calling Encourage you to dislike a product or idea. The product is sensible rather than popular. Plain Folks Regular people like you use it! Attributes the product to the socially elite. Snob Appeal Social or intellectual superiority Stretching of the truth Misuse of Statistics based on
falsehood An improper argument that results in a misconception. Logical Fallacy Appeal to fear Logical Fallacies personal attack false dilemma slippery slope non sequitur false authority Uses deception Appeal to fear ad hominem Personal
Attack Increases fear of
the competitor "To the man"
"To the person" Avoid the truth
by pointing out
the negative in
the competitor Black and white thinking False
Dilemma Only two options
to make it right A is to B as C is to P Wrong! False
Analogy Employees should be treated like nails, you must hit them in the head regularly. If you give an inch, you will give a mile. Slippery
Slope Because it thundered, it will rain. "it does not follow" non sequitur Conclusion comes out of no where Not an expert False Authority Can't trust what you see or they say Medical statistics are used frequently. False analogy False analogy false authority transfer snob appeal misuse of statistics bandwagon non sequitur false dilemma loaded words logical fallacy superbowl plain folks personal attack appeal to fear name calling testimonial slippery slope persuasive devices card stacking post hoc straw man Straw Man Presenting a misrepresentation of the opponent's position card stacking Manipulating information to make a product appear better than it is often by unfair comparison or omitting facts. post hoc straw man post hoc A fallacy in which one event is said to be the cause of a later event simply because it occurred earlier.
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