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5 Examples or price skimming & Penetration Pricing ...
Transcript of 5 Examples or price skimming & Penetration Pricing ...
& Penetration Pricing Example of Price skimming : The implications of an imperfect market's downward sloping demand curve are evident in a typical new product pricing decision: should a product be launched with an aggressively low price from the start (penetration strategy), or should the product be introduced at a high initial price with subsequent price reductions as the market matures (a skimming strategy).