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Adidas

Adidas 4U
by

Daniel Gil

on 6 November 2013

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Transcript of Adidas

Welcome to all of you!

We are going to show you how to ADIDAS is becoming marketing BLABLABLABLA.

.... INTRODUCTION ?¿
What's ADIDAS?
so
inbound marketing =
outbound marketing =
exponential
EFFECTS
alright, let's get started!
BLOGG NG
Blogging is one form of .
Own your blog .
What about blogging ?
When should I blogging?
What should I blog ?
How do I think about good ?
EVERYONE !
to who:
e v e r y o n e
people
.
.
FIGHT FOR
dreams
goals
healthy life
professional
Why
KAKA' ?
makes impossible -
overcomes obstacles
goes beyond the limits
explores new ways
Where are you going to find the
video ?
SPORTS TV!
Tube
You
Posting everything is going on in
ADIDAS WORLD
But this is everything we have to show you...
ADIDAS 4U-
daniel gil
sara almeida
jakub kledzik

hello everyone,
we're ADIDAS staff and we'll show you what's the newest campaign all about
WHAT'S ADIDAS ?
ADIDAS is part of sport in every level
delivering state-of-the-art sports footwear, apparel & accessories.
simple strategy: continuously strengthen the brand & products to improve our competitive position
visual history
1949
foundation
50s
Miracle of Bern
70s
adidas team wins
'95
adidas goes public
'96
great olimpic year
'96-'12
acquires Salomon, Reebok, Five Ten...
HUGE EXPANSION !
is ADIDAS
EVERYWHERE ?
ADIDAS WORLD
Body
WHO ARE THEY ?
AMBASSADORS
Ricardo Izecson dos Santos Leite, KAKA'

FIFA World Player
European Footballer of the Year "Ballon d'Or"
FIFA/FIFPro World XI as the best player of the world
video
possible
What about the
video ?
Evolution of human being
fighter
dreams come true
ADIDAS on
NOT
weekends
world-wide event
10 weekends
presentation new material
technology used by
exclusive
different
KAKA'
will be in events
ALL
facebook, youtube, website,
tv commercials
ADIDAS
technology 4U
sports technology footsept analysis hypoxia tent
how we work !
Innovation 4u
new exclusive products
clothes
sneakers
all sports
entertainment 4U
taste new products
relax 4U
chill out space drinks share experiences
adidas 4U
KAKA' ad, pics & autographs surprises
show documentaries
internet 4U
postcard 4U
check everything
online
postcards
free
technology
innovation
enternteinment
relax
adidas
toilets
internet
postcard
MAP
exit
entrance
adidas says thank you !
daniel gil
sara almeida
jakub kledzik
questions?
answers?
are you ready for a
new ADIDAS experience?
Full transcript