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iPad presentation

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Atilio Barreda

on 28 April 2010

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Transcript of iPad presentation

iBorg Apple Creates the Cyborg In Own Image Cyborg Apple Inc. as restructing subjectivity Apple Ideology "The dichotomies between mind and body, animal and human, organism and machine, public and private, nature and culture, men and women, primitive and civilized are all in question ideologically (164)" 1. The “volitional mobility” structured by new modes
2. he sense of immediacy intensified through the App Store
3. The iPad which presents itself as a platform for the flow “When you see something, you touch with your finger and it starts playing.” – Scott Forstall, Senior VP of iPhone Software
“I don’t have to change myself to fit the product. It fits me.” – Jony Ive, Senior VP of Design
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