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MAGIC MOMENTS

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by

Teresa Fradera

on 13 May 2014

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Transcript of MAGIC MOMENTS

MAGIC MOMENTS
We are honored to inform that you have been selected for the next
Qatar airways promotional campaign.
BEFORE the Experience
During the Experience
After the Experience
Please, join us at Camp Nou, FCB.
Saturday, August 9, 2014
4 p.m. - 11 p.m.

Confirm your assistance at: www.smileforqatarairways.cat
creating curiosity
Official invitation
"Inside this box, there is the most important asset for us"
www.smileforqatarairways.cat
Customization
- Accreditation personalized online
- Received at home

Reminder
- video reminder sent via e-mail
- starring Gerard Piqué, who will assist
Travel Managers
WHO?
inspirational message from Qatar
mirror
- Register and online confirmation
- event information: what, why, where, when, activitites, etc.
- networking
- forum
- FAQs
- 81% women
- 40 years old
- 84.1% work in a international company
- between 8 and 14 years of experience

2.
Interactive video
Auditorio 1899 FC Barcelona
504 square meters
2 big screens
Quick quiz
Travel Management Priorities for 2014
source: Carlson Wagonlit Travel
TM like to negotiate directly with key suppliers (94.8%), especially with the chains, the airlines and rental companies cars.
source: Observatorio Ibta-Star alliance : "radiografia del travel manager español"
The Cocktail
The atmosphere
The entrance
The hall
Gastronomic experience
The awards ceremony
The Networking
The cocktail
Secure atmosphere
Celebration atmosphere
Gastronomic experience
Women's day
Purple Illumination Atmosphere
The illumination atmosphere
Social Media
Atmosphere
Lavender
Smell
Atmosphere
The Team
Pau Benedicto
Financial Manager
THERE'S MAGIC IN YOUR SMILE
Congratulations
- Loyalty program personalized congratulations card

- Received at home
3 touch points
PAU BENEDICTO, LAIA CASTANY, CRISTINA FERNÁNDEZ,
GEORGINA CASADESÚS, TERESA FRADERA , ANA ROMERO

MAGIC MOMENTS





We are a Strategic Events Company working since 1992 and our aim is to fulfill the customer's objectives with professionalism and magic touch.


OUR COMPANY

Anna Romero
CEO
Welcome pack
with FCB players (video, pictures, autograph)
1.
Kindergarden Service
Bring magic moments to our clients through their events...
Feedback
- Online satisfaction questionnaire
Social Media
Travel Manager Magazine
- Travel Manager magazine with travel managers interviews

- Received at home
Teresa Fradera
Sales and Marketing Manager
Laia Castany
Public Relations Manager
Cristina Fernndez
Operations Manager
Georgina Casadesus
Communication & Social Media Manager

Our objective? Make feel them special
Welcome
Afternoon Tea
WHAT MAKES YOU SMILE ?
CAMPAIGN
LEARNING STAGE
CELEBRATION STAGE
CORE VALUE PROPOSITION
5 SENSES INVOLVED
SUSTAINABLE AND SOCIAL RESPONSIBILITY
Renewable energy and energy efficiency
Green purchasing
Emissions reduction
Waste minimization: Reduce, Reuse and Recycle
Staff: Equality of opportunities, neighbors and locals caring


WHY,
HOW
and
WHAT
We believe there is magic in life. We work hard to bring magic moments to Travel Managers from Catalunya because we believe "THERE IS MAGIC ON YOUR SMILE"
CO-CREATION
The perfect production control
Share, from beginning to end , your business goals.
Co-create unique and customized experiences
Innovate and bet for new technologies
We deliver unique experience by making Travel Managers the protagonists. We will make them feel special and make them smile. The idea is capture as many smiles as possible
Result
: a new online promotion campaing using Travel Managers smiles from the event in Camp Nou
In case of rain...
Energy fail
What if?
additional batteries and generators
An extra meeting room reserved
Loyalty program
Mobile App.
Experience so far
While they see the video they can join the loyalty program
Video Recording
During the learning experience we will record the participants
Tribuna Hall
1.100 square meters
Create your event with our Magic touch.
Make feel our customers happy and smiling during the whole event.
All the job is in our hands.
Create memorable events

Goals
Event Goal
Expand the customer base in Catalonia
Transportation problems
We will hire 2 more buses
Full transcript