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Rhetorical Analysis of ASPCA Commercial

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Morgan Daniels

on 6 May 2015

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Transcript of Rhetorical Analysis of ASPCA Commercial

Rhetorical Analysis of ASPCA Commercial

The diction of the words have an emotional pull on the audience. Example: "suffering, lonely, innocent, etc "

Images of abused animals conjure negative and melancholy feelings. The commercial also makes you have activist feelings because it makes you want to help and have pity.

The syntax is very thoughtful, emotional, lengthy, meaningful. Even though the speaker is being critical towards the abusers, she avoids sounding angry towards the viewers.

Author's tone and assertion

Animal cruelty is serious problem in today's society. People need to open their hearts to help protect these abused animals.

The author is very sorrowful for the animals and is very critical towards abusers.

Three Elements of the Rhetorical Triangle

Speaker- Sarah Mclachlan: singer, in our time period speaking for ASPCA

Audience- general public, TV viewers

Subject- animal cruelty, homeless/ neglected pets


ASPCA Commercial

Pathos: sad word choice, abused animals, sad music, makes you feel responsible- “This is your chance to say, ‘I won’t sit by while an animal suffers.’”

Ethos: Sarah Mclachlan is a well-known singer. She is credible because she is representing and speaking for the institution of ASPCA (American Society for the prevention of Cruelty to Animals).

Logos: uses statistics to support claim - “Every hour an animal is beaten or abused.”

Tone - formal, serious, caring


Why are these choices effective? They are very effective and appropriate because there isn’t a better way to make people feel sorry for the animals.

How? It uses visual evidence to make viewers hurt and feel sorry for the animals. The song has a strong, emotional message. A testimonial propaganda technique is used. Sarah Mclachlan, the speaker, is a famous singer promoting the cause. If viewers hear it from a celebrity who cares, they will be inspired to be a part of the cause too.

What? The commercial’s components create emotional feelings that are relatable because many people love and own pets. They will want to reach out and help the animals by donating to the foundation.

By: Brooke England & Morgan Daniels
Rhetoric
Analysis
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