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AAD 600, Unit 6: Design Process

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UK Arts Administration

on 8 August 2016

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Transcript of AAD 600, Unit 6: Design Process

I. Defining Your Audience(s)
and Creating a Profile
II. Research
III. Brainstorming & Sketching
V. Revisions/Peer Review
VI. Final Production
IV. Initial Layouts
primary audience group
donors are the most important audience group
Writing an Audience Profile
make a list
Demographic information
typical age range
gender
social class and/or income
location
form a picture
16-18 years old
Heavily involved with social media
Value transparency, openness
Autonomy
Upper-middle social class
Educated
Demographic information
Age: 18-50
Gender: male & female
Social Class: middle-upper
Location: work or live in Savannah, GA
Gallery Expresso's target audience
Look at your competitors
Looking at designs
strengths and weaknesses
Peer review
guided questions
elements that excel
clear hierarchy
understand the messaging
Is there a graphic that really illustrates the message?
For example
Changes
Start
brainstorming
adjectives
think creatively

Design Process
Unit 6:
Determine the Audience
Strong work ethic
Place values in learning
Example
http://www.evernote.com
http://www.pinterest.com
https://docs.google.com/file/d/0B2eUFZHBNDyzVlowWDJTdk1fcVE/edit
http://pinterest.com/shields1020/research-gallery-espresso/
Visual Research Document:
Pinterest Board
Example Critique: Logo Design
Description of what is being examined
Explanation of why that element is or isn't used well
Constructive feedback on how it could be improved
Full transcript