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Nicole Kurowsky

on 15 November 2012

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Glidden Paint
for Walmart Media Plan Competition SWOT Analysis Strengths Weaknesses Opportunities Indirect Target Segments Direct Industry Analysis Secondary Research The Glidden Brand Competition Hello! Behr: 1947, Home Depot
Valspar: 1806, Lowes
Sherwin Williams: 1866, also competes with Lowes/Home Depot
Benjamin Moore: 1883, family run business
Largest global industrial coatings and decorative manufacturer

High return on its capital, better cost and distribution efficiencies

The leading market position enables competitive edge and brand awareness

Wide product portfolio, diverse customer base
We are Character Profiles Home Depot: world's largest home improvement specialty retailer

Lowes: second-largest home improvement retailer in the United States
Glidden Analysis The Glidden Brand Industry Analysis Increased level of DIY attention
Utilization of mobile technology
Growing importance of sustainability Target Segments Character Profiles Threats Direct
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