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Leveraging Your Graduate Degree: The In's and Out's of Using LinkedIn

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Lorraine Goodman

on 23 October 2012

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Transcript of Leveraging Your Graduate Degree: The In's and Out's of Using LinkedIn

Queen of the High C’s:
Operatic Diva w/ a Twist Who Am I? LinkedIn’s strength is its “#1 position” as the professional network in the world and its strong data analysis skills and capabilities. LinkedIn users tend to be white collar professionals, and they tend to be people with college degrees. This is a great population for corporate recruiters, but it is a limited population and LinkedIn is aggressively recruiting college graduates and other bands of professionals around the world to continue its growth. 2010 vs 2012: Stats on Social Media 94.5%
of recruiters
successfully hired thru LinkedIn 161 million members (as of 4/1/2012) in over 200 countries and territories.
Adding >2 new members EVERY SECOND
People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
People with complete profiles are 40 times more likely to receive opportunities through LinkedIn
LinkedIn allows you to make your “complete” profile available for search engines to index.
LinkedIn produces twice as many leads as Twitter
All 500 of the Fortune 500 are represented in LinkedIn. 82 of the Fortune 100 use LI’s “hiring solutions” to recruit LinkedIn Demographics Who here has a profile on LinkedIn? POLL
More than 500? Who knows what a complete profile is? Who has a complete profile? Google yourself lately? Complete Profiles Appropriate photo:
Make it approachable and professional
Consider branding across Social Media Platforms and Personal Websites
Executive Summary & Skill Set
Be creative with Headline. Should reflect WHO you are, NOT what you do.
Three recent positions
Education & Specialties
At least 3 recommendations Who you
what you DO. Photos: Who Are They? Eye-tracking Studies show that, on average, people spend less than 6 seconds looking at your profile.
What do they look at?


Not displaying your photo raises more
questions than provides answers.

Boring photos are just that – boring. Headlines: Independent Opera Singer, Comedienne, Entertainer
Sole Proprietor Transportation/Trucking/Railroad Professional
Programming Intern
Lead Executive Counsel -- IT, Sourcing and Operations OR (cc) photo by medhead on Flickr Stay up-to-date on the latest news Keep your personal life personal. Find companies, talent, clients and jobs. Control your public profile.
Don’t worry about privacy issues. Write and receive recommendations. Hiring Managers who used: (cc) photo by medhead on Flickr (cc) photo by medhead on Flickr More About Groups: Show your Expertise:
Deliver high quality, curated content
The better the content, the more attention it will attract. Use Groups: Best Practices LinkedIn Apps: Using "Skills” More than 1 Million Groups Facebook vs LinkedIn Who has more than 50 connections? Schizopreneur: electronic payment pro accelerating nonprofit/business cashflow | LinkedIn positioning trainer/evangelist Omnipresence at The Andrew Martin Report Savvy, Unique: Think Tanks Professional Creative, Experienced Performing Arts & Cultural Ideaphoric Learn from your network
Groups offer an exceptional opportunity to reach out to the people that you want to talk to most. Discover your passion
Groups offer the opportunity to be a student again Engage with your community
Group managers enjoy unprecedented access into professional fields and experts Develop a focused audience
LinkedIn allows you to link your blog and develop more followers Interact: Post, Respond, Answer Best Practices:
LinkedIn Create a LinkedIn profile
& Get Vanity URL Professional Headline & Photo
WHO YOU are Search resumes of people
who have jobs you want Create a COMPLETE profile When asking to connect,
DO NOT USE DEFAULT TEXT. 2% rule: Ask people to ‘recommend’ you
– then return the favor Join Industry Groups
& Participate Upload videos, papers, etc.
directly to LinkedIn LinkedIn 101:
The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and more
When: Wednesdays at 1 pm CST

http://www.youtube.com/user/LinkedIn Useful LinkedIn Links
Full transcript