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RunMyErrand/TaskRabbit Presentation

ESM
by

Eliza Chase

on 13 May 2010

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Transcript of RunMyErrand/TaskRabbit Presentation

TaskRabbit Prepared By:
Eliza Chase
Rachel Cohen
Tim Schickling Introduction Business Model SWOT Strengths Weaknesses Opportunities Threats Fills a need in the community

Leverages existing social networking platforms

The marketplace concept requires little administrative infrastructure

Strong advisory board
Concept is easily copied

Small staff

Low visability

Difficulty controlling reliability and quality of runners

Low revenue per transaction is an impediment to growth
New social networking platforms to promote business

Boston has a large population of professionalls and college students.

Could extend to other cities either directly or through franchising Many competitors:
Angie’s List
City Schleppers
My Errands Service
Whaddya Need Errand Service

Lack of market demand

Getting sustainable financial backing

Seasonality (more desirable service in Winter)
Situational Analysis Goals “There is never enough time in the day to get it all done”
Runners and senders
Founded in September 2008
RunMyErrand becomes TaskRabbit
•Senders post errands, runners complete them
•RME takes 12-30% per errand
•Company Values
oCommitted to sustainability
oCommunity
Business is a website
Two Twitter accounts
-Stream for runners
-Personality updates
Facebook
Website


Increase # of Tasks per day
Increase # of senders

Improve interface
Attract funds for expansion
Expanding to other markets Other Recommendations Compete on Cost:
undercut the cost of other online convenance and delivery services

Intrige customers with this hybrid of online shopping

Geo-Targeting:
Many innovations surrounding the integration of geo-targeting and social media.
Community:
Prides itself on creating and fostering community
Begin a sponsorship and/or partnership with a local non-profit organization
offer to sponsor runners for time volunteered
Promotions
Spring Promotion:
Spring connotation
Spring promotions
Spring cleaning season - increased demand for tasks.
Promote the fact that runners don't just run, but also clean, carry, and organize.
When the weather warms, the population celebrates.
TaskRabbit should seize this opportunity and play off the seasonal levity.
The company can make use of the runner community as a guerrilla marketing force.
Encourage runners to complete informal tasks designated as "Rabbit Ready" dressed as rabbits.
Motivate the runner community by reducing the company's share of earnings on tasks completed in costume.
The exceptional ensembles may even be entertaining enough to use as content on Twitter and Facebook.
An influx of Rabbit people walking the streets is not normal, people will start to talk on and offline.
Stoke the fire, offer users free task credits if they locate a rabbit (the actual animal, a crafted or drawn representation, or a costumed runner) in Boston, take a picture with it/them, and submit it online.
The Boston Marathon full-on mascot style rabbit suit.

company logo, twitter handle, and a custom hashtag.
-photos, videos, and stories get tagged, shared, reposted, and retweeted
Evaluation A consistent voice and personality on all social media platforms

Create buzz to get the public curious enough to test out TaskRabbit

Identify high profile bloggers and other online influencers

Social Media Recommendations Amount of traffic driven site

Analyze social media conversation and interaction

Track amount of senders and runners Questions - Comments Use social media to strengthen brand
Take company offline and into the physical community
Drive traffic to site

Objectives this is a text box
Full transcript