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Mass media

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Marc Zindl

on 4 January 2013

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Transcript of Mass media

Mass media and its influence on society Definition The mass media are all those media technologies that are intended to reach a large audience by mass communication. Structure: 1. Definition
1.1 Forms

2. History

3. Functions and its influence on society

4. Comprehension to Brave New World
Print media use physical objects to send their information Examples: Newspaper
Newsletters Electronic media transmit their information electronically (visual and auditive) Examples: Television
Video consoles New age media achieve and share information auditive and visual Examples: Internet
Mobile phones
Computers History: •First dated printed book in China (868 AD)

•Due to the slow spread of literacy in China and the high cost of paper there, the earliest printed mass-medium was popular in Europe in 1400 AD

•The term "mass media" was coined with the creation of print media

•Johannes Gutenberg´s invention of the printing press allowed the mass production of books
gave rise to some of the first forms of mass communication
•Newspapers developed from about 1612 in England

•Radio, television and video were introduced after the second world war
The audio-visual facilities became very popular, because they provided both information and entertainment

•In recent times, the Internet become the latest and most popular mass medium
Information has become readily available through websites, and easily accessible through search engines by Aldous Huxley Brave
World Hourly Radio Gamma Gazette Delta Mirror Three London Newspapers: Hypnopaedia slogans: Elementary Sex Consciousness:

"Put your arms around me...Hug me till you drug me, honey...Kiss me till I'm in a coma. Hug me honey, snuggly... Soma:

“ A gram is better than a damn” Purpose Agents of manipulation Impacts on society Inhibition threshold lowered
(violence, bullying..)
communication disorders
transparency ?!
Desire to buy (consumption)
Weighting of information
Linguistical and visual arrangement
Arouse emotions
Advocacy groups :
advertising, marketing, propaganda, public relations, and political communication

acting, music, sports, and TV shows, video and computer games
Public service announcements and emergency alerts
Thank you for listening
Full transcript