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International Business case study on Global success story, Breadtalk

Nick Moir

on 28 April 2010

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Transcript of Breadtalk

Breadtalk Breadtalk's approach to becoming... Mix of Strategies Making the dough choosing
partners Fees & Royalties Intellectual
Creations Brand
Recognition Distinctive GLOBAL Taking their
products overseas Stylish Delicious Key
success factors Possible future markets Introducing Discussion Questions Innovation
& creation Unique Concept
and Branding Wide Range
of Product Strategic Location Experience Dr. George Quek injecting an element
of fun and humour "jewellery store" layout contemporary lifestyle Crouching tiger, hidden bacon JJ Baby George Quek DBS dialogues Hofstede's Framework GLOBE Assessing cultures 5 dimensions Power distance
Uncertainty avoidance
Time orientation
Achievement v Nurturing
Individualism v Collectivism success Starbucks - 1st stores outside N. America Japan & Singapore Middle Eastern franchise Pan Arabian Gourmet
- 12 countries future growth plans Use confidence to break into the European market Asia expansion Western cultures CASE STUDY 1,000 stores globally by 2012 China - 550 stores beginning in Bahrain Continued expansion in Middle East Saudi Arabia, Egypt, Syria, Lebanon and Iraq USA & Australia R.o.A - Vietnam & Hong Kong If Breadtalk were to enter a market dissimilar to their current successes, would they succeed; why/why not? Why did Breadtalk allow Pan Arabian Gourmet to sub-franchise its outlets?
is this a benificial business move? HINT: Local Culture "Seek change,
seek ideas,
seek to differentiate" 'We're not just a bakery..
..We are selling a brand" Boutique concept
Breadtalk entered the market in 2000,
revolutionising bakeries all over Singapore. An advocate of the pursuit of fresh ideas and creativity, he believes that it is important for his people to venture beyond and be inspired by the many intricate cuisines of the world and to bring these tastes home. Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand VISION MISSION Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy Founder of BreadTalk George Quek
Full transcript