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customization

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by

Agathe Nobis

on 16 September 2015

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Transcript of customization

Spontaneous
online Communities

Dacia owners and fans are very active online. these communities are many and dispatched.
Dacia self-constructed
fan ecosystem

http://www.donneduster.it/
http://www.dacianer.de/
(10,607 members - 26.7 messages/member)
http://www.dacia-forum.org/
(5,443 members - 26.7 messages/member)
http://www.dustercommunity.de/
(13,210 members - 17.5 messages/member)
Facebook
pages & groups

http://www.daciamodellen.nl/
(has been merged with the NL Dacia Club)
Dacia (by Renault) Freunde Deutschland (367 likes)
GERMANY
DACIA DUSTER DE Fangruppe (1,850 members)
Dacia Duster Forum Italia (1,672 members)
DACIA - Fangroup - Germany (1,664 members)
Club Italia Dacia (profilo non ufficiale) (237 members)
Club Dacia España (530 members)
Groupe Dacia Luxembourg (19 members)
De Dacia Site van Nederland en België (181 likes)
Dacia-Forum Italia (233 likes)
http://daciadusterclub.forumfree.it/
(1,549 members - 3.5 messages/member)
http://loganbreak.mforos.com/
(1,959 members - No information)
http://loganiani.forumer.it/
(592 members - 25.3 messages/member)
http://www.sandero-freunde.de/
(380 members - 11.8 messages/member)
https://mcvjournaal.wordpress.com/
http://www.daciast.nl/
Dacia UK Talk (13 likes)
Dacia Owners Club (54 likes)
http://dacialogan.org/
Daciaforum.co.uk (1,138 likes)
http://www.daciatalk.co.uk/forums/
(4,490 members - 4 messages/member)
http://www.daciaforum.co.uk/forum/index.php
(4,958 members - 19.5 messages/member)
http://www.daciaforum.org/
(525 members - 9.8 messages/member)
Youtube
http://www.tododacia.com/
(1,434 members - 5.6 messages/member)
https://sites.google.com/site/daciaduster4x4/
https://neuedacia.wordpress.com/
UK
BENELUX
ITALY
SPAIN
Websites
& blogs

ITALY
SPAIN
GERMANY
BENELUX
UK
Forums
GERMANY
UK
ITALY
SPAIN
BENELUX
Some
influencers
Kemijokifishing
Dacia Duster on snow
5,413 views
Lithuanian channel in english
10 videos about Dacia
12 followers
Club Madroño HD
Spanish channel
2 videos about Dacia
19 followers
Ruta 4x4 Embalse de Buendia Club Dacia Duster
13,889 views
Dacia Duster auf dem Offroadgelände Bining
42,522 views
Kanal von Schlammteufel71
German channel
1 video about Dacia
30 followers
Meet during a race or a trip
Eat and make new friends
ITALY
Alessandra Rebecchi
(Donne Duster Admin)
Richard
(ex daciamodellen.nl Admin)
BENELUX
UK
Zoe Wenham (@ZoeWenham)
(young car racer)
Official =
390K members
Unofficial =
8K members
45K members
Meet in
real life
Improve their car
Events across the country
Go on the road
Show their Dacia
Test and review
http://www.dacia-forum.org/
http://daciadusterclub.forumfree.it/
informatie@daciaforum.org
http://www.daciatalk.co.uk/
http://www.daciaforum.co.uk/forum/index.php
SPAIN
https://sites.google.com/site/daciaduster4x4/ :
emboscao@yahoo.es
http://loganbreak.mforos.com/
http://www.tododacia.com/
GERMANY
What do they speak about?
http://www.dustercommunity.de/
http://www.dacianer.de/
Average number of message per member on all forums
Higher average
Lower average
15 messages/member
26,7 messages/member
3,5 messages/member
A very engaged community with active members

A significant growth, only based on word of mouth and Google requests
Only the tip of the iceberg
we decided to show the main communities


That means that there are a lot of small communities, hidden Facebook groups and even more people speaking about their dacia out there
Official Dacia Deutschland (68,298 likes)
Official Dacia UK (57,172 likes)
Official Dacia España (100,253 likes)
Official Dacia Italia (67,362 likes)
Official Dacia Belux (21,438 likes)
Official Dacia Nederland (74,539 likes)
A huge source of original, innovative and honest content


440K
Dacia lovers
14%
on unofficial plateforms

1% are
creators = 4,400 persons
300 are admins, moderators or influencers
Full transcript