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Gamification is here to stay

This talk will focus on defining the term, outlining how gamification works, and walking you through 20 examples.
by

Trapper Markelz

on 26 October 2013

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Transcript of Gamification is here to stay

Gamification is here to stay
How do we solve the
engagement problem?
What is gamification?
Gamification is a
Framework
My thought leaders...
Richard Bartle
Jon Radoff
Amy Jo Kim
Jane McGonigal
Amy Jo Kim, Smart Gamification GDC2011
Influence up to 250 people per day
(Jane McGonigal referencing Nicholas Christakis)
I've worked on applications in video gaming, community,
and now health, well-being and behavior change.
20 game patterns
2. Behavioral Momentum
1. Endless games
14. Achievements
From "Gamestorming" by Dave Gray
Health is more like a game.
4. Appointments
Create celebration moments
7. Progressive Unlocks
15. Communal Discovery
5. Countdown
11. Streaks
6. Reward Schedules
Using loss aversion
20. Gifting
17. Lottery
12. Leaderboards
...for some competition is king.
9. Modifiers
16. Accountability
8. Points
19. Missions
13. Status
18. Virtual Currency
10. Levels
3. Pacing
Make the barrier as low as you can
Define a clear, predictable trigger
Build complexity over time
Work together to solve mysteries
Create a sense of urgency
Communicate optimal behavior
An opportunity to be social
Introduce a bit of chance!
Put emphasis where it is needed
Make participants work together
A broad method for micro rewards
Allow participants to control the journey
Clear identifiers in the community
A system of value around attention
Clear milestones on the way to status
Introduce constraints to force spacing
A light-weight intervention
BJ Fogg, Stanford University
"Stop being sloppy with
behavior change."
Can all paths start as dots?
Receive an
email at 7AM
Reminder
email at 4pm
(or sms)
Share how
you did it
Talk about doing it
with your personal
connections.
That's it!?
Focus on the journey
Let's get to know each other!
@trappermarkelz
trapper@meyouhealth.com
The Social Graph of Well-Being
N=6441
Can we inject health contagion?
Can we leverage the
health of this community?
Gamification
The application of game dynamics, mechanics, and aesthetics, in a non-game context.
Comfort
Predictability
Trust
Things to Remember
Gamification isn't an end.
It is the means to the end.
Don't forget the aesthetics.
Gamification doesn't always
mean adding competition.
...or points... or badges.
Writer, professor and game researcher
Pioneer of the massively multiplayer online game industry.
Entrepreneur, author and game designer.
Created one of the first commercial MMORPGs.
Author, researcher and game designer.
Has designed games for clients like Electronic Arts, eBay, Yahoo!
Game designer, game researcher, and author.
Specializing in pervasive gaming and alternate reality games (ARGs).
As applied in Daily Challenge
Engagement = Outcomes
Higher Well-Being = Lower Medical Costs
My personal top five patterns
Behavioral Momentum
Appointments
Progress mechanic
Accountability
Pacing
Check us out at DailyChallenge.com
The journey must be fulfilling.
http://myh.be/engaged
How are we
driving this
engagement?
-
-
Here is where I think we are
July 2011
Your product creates a journey.
Values are diverse, your product must be too.
The interactions that games create
brings out the best in us.
Amy Kim, Smart Gamification GDC2011
"Most health solutions aren’t medical, they’re social"
- Jay Parkinson, The Future Well Blog
Feb 2, 2011
Go forth and gamify!
@trappermarkelz
trapper@meyouhealth.com
(or sms)
Ebbinghaus Forgetting Curve
The spacing effect
Humans easily remember when they are exposed to something a few times over a long period of time ("spaced presentation"), rather than exposed repeatedly in a short period time ("massed presentation").
- Hermann Ebbinghaus
Full transcript