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Transcript of propaganda prezi
One famous propagandist was Adolf Hitler who used propaganda to persuade his German followers they were the superior race and needed to remain pure. Propaganda This presentation explains numerous propaganda techniques aimed at influencing others. It provides you with examples and all the necessary information you need to in order to become a successful propagandist, effectively influencing others in your desired way. Definitions of propaganda. The deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist. A Deliberate attempt to alter or maintain a balance of power. It has a clear institutional ideology and objective. Propaganda sends out this ideology to an audience with a related objective. Mass suggestion or influence through manipulation of the psychology of the individual. To disseminate or promote particular ideas. There are 3 forms of propaganda 1. White - Comes from a known source, which provides accurate information. 2. Black - Credited to a false source, it spreads lies and deceptions. 3. Grey - The source may or may not be acknowledged, and the truth of the information is unknown. Historical Example Promoting the Nazi campaign meant Hitler was able to manipulate Germans into believing that he and his party would lead them into a more fruitful and enjoyable life, which, in turn gained him mass support. This presentation will describe the various propaganda techniques used in Germany throughout Hitler's reign, allowing you to follow his lead in influencing anyone, from particular individuals, to mass society. References Jowett, G. S. & O'Donnell, V. (1992). Propaganda and persuasion (2nd Ed.). London, UK: Sage Publications.
Markova, I. (2008). Persuasion and social psychology. Diogenes, 55(1), 37-40.
Simpson, K. E. (2008). Classic and modern propaganda in documentary film: Teaching the psychology of persuasion. Teaching of Psychology, 35(2), 103-108. The creation of unwarranted affiliations to a specified out-group who do not conform to the beliefs and goals of the desired collective. Real Life Examples Today sees the use of propaganda and persuasion for many different causes, from advertising campaigns to classroom discipline in schools. (Simpson, 2008) The techniques Hitler used were effective during the time period that they were employed. When creating your own propaganda from the techniques described, bear in mind that you must target them towards today's society in order for them to be persuasive.
The following propaganda techniques were the those used in Nazi Germany and will be used as examples for teaching you how to successfully create your own propaganda. Propaganda techniques are especially popular with politician's and political parties as they are a valuable asset when devising election campaigns, being used
as publicity mechanisms in order to gain votes.
(Markova, 2008) Assertion Bandwagon Card Stacking Glittering Generalities Lesser of Two Evils Name Calling Pinpointing the Enemy Assertion Bandwagon Card Stacking Plain Folks Simplification Testimonials Transfer Glittering Generalities Lesser of Two Evils Transfer Name Calling Pinpointing the Enemy Plain Folk Testimonials This is when Hitler made a bold statement in which he passed an opinion or an idea as a fact in order to warrant belief. Hitler recruited followers in this way by portraying his party as the one to be part of. This technique involves manipulating the true nature of a point by only disclosing its positive aspects, whilst omitting any negative ones. This requires you to appeal to everyone through words which have different meanings for each individual, but are associated with the greater good. You should use this when presenting an idea you think may not initially be popular. Using this technique means using language in a way that downgrades or portrays the out-group in a negative light. The zoning in on a particular set of people in order to highlight them as the out -group and make them known to others as the enemy. Similar to pinpointing the enemy, this describes stereotyping the opposition into a single derogatory term.
This is a helpful tool for coaxing new followers.
Treat your opposition as one stereotypical category and when putting forward your view, highlight the importance of the clear cut differences between your beliefs and theirs. This is the creation of a link between a famous individual and a statement supporting your campaign.
By namedropping popular figures and suggesting they support your view, others are encouraged to agree with it because they respect the icon promoting your campaign and may see it as more credible.
For example: The Human Rights campaign was endorsed by Brad Pitt. The unconscious link created between two concepts. This was used by the Nazi party to create associations between Jews and rats. We see a lot of this in today's society, especially between gangs. This is an effective propaganda technique as it instills a sense of connection between group members whilst creating distance from the desired 'enemy'. "The group is only as strong as the weakest person." To do this successfully you must: Voice your beliefs in a positive and persuasive manner without giving alternative views. For example, you could use mass advertising campaigns to make statements about your opinion as this will suggest your ideas are the majority view, leaving others more likely to follow. To succeed, show 100% confidence in your speech and do not express any doubt. Revealing only the positives of your ideas leads to successful outcomes. Using words which have personal importance to everyone has the highest impact for this technique. For example, trying to persuade people to become vegetarian isn't always popular, but presenting a graphic opposing view of slaughtered animals is a good way of making vegetarianism more appealing to the target audience. Make it clear that the situation has a simple black or white solution and therefore your oppositions ideas are wrong as they do not conform with
your own. Adapt your speech and behaviour to fit with your current audience in order to identify yourself them. This suggests you all have the same aims and are working together to achieve common goals which will benefit everyone. In order to connect the two concepts, you need to emphasise the similarities between them, forming a tangible association in your followers minds. These associations can either be positive or negative depending on your aims. The aim of propaganda is to spread certain ideas to others, with a view to actively influence them instead of simply being informing them of your beliefs. This may lead to.. Propagandist messages can be distributed across a variety of media such as in speeches, visual media (TV/Leaflets) and audio media (radio). (Jowett & O'Donnell, 1992) Examples include words such as 'freedom' and the 'parent - child bond' This involves presenting your idea against a more negative and therefore opposing one. This portrays your idea in a more positive light, persuading others to choose your desired option. Always use derogatory language when referring to your opposition. You could also align yourself to others by looking like one of the crowd, for instance dressing the same. The use of words such as "we" and "our" are also important in suggesting you all have the same values. Alongside these techniques, there are other factors to consider which may impact on the effectiveness of your propaganda. 4. Remember it is more beneficial to start by making smaller requests, gaining commitment from followers. This dedication will then make them
more likely to comply with larger, more
demanding ones. Such other issues to consider are... Good Luck! Finally... 2. You must portray yourself as a loyal leader, devoted to your cause. This is essential for gaining unwavering support, as a strong figurehead sets the standard for followers. 3. You should aim to motivate others into achieving your goals, instilling self-efficacy to make them believe they are capable of doing so. 1. Firstly, you should acknowledge as Hitler did, that the more uncertain an audience, the more susceptible they are to persuasion and may make them your perfect target if you offer hope of reducing this uncertainty.