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From the Beginning: Real Estate One Family of Companies

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Real Estate One

on 30 August 2016

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Transcript of From the Beginning: Real Estate One Family of Companies

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1929
First in Michigan to:
Pioneer multiple broker brand strategies and integrate insurance, mortgage and title services to provide one-stop shopping ease.

$
Real Estate One tops
$1,000,000,000
in sales.
314
A record number of associates from competing brokers join our Family.
Staunton Elsea opens the first office of Elsea Realty and Investment Company on Fort Street in Detroit.
First in Michigan to:

Hire women real estate agents
Use direct mail to market properties
Open branch offices

First in Michigan to:

Publish a color “Homes” magazine
Provide home inspections for our buyers


We became Michigan’s largest Real Estate Broker and have been ever since!


First in Michigan to:

Create a Multiple Listing Service

Use color pictures in newspaper advertisements


Richard Elsea brings Realtors up to date by being on the board that founded the nation's first completely computerized MLS. This was revolutionary in the realm of real estate.


A merger is negotiated with three other well-established metro firms to create Real Estate One.
Insurance One opens offering many types of insurance from homeowners to life insurance.

As independent professionals they help find the coverage that best fits the client’s need with greatest value.
1972
John Adams Mortgage Company is founded providing a personalized, full-service mortgage lending outlet for homebuyers.


Capital Title Insurance Agency is first introduced as Detroit Title Agency, specializing in title and escrow services for residential, new construction and commercial real estate.
Offer both a Guarantee Sale Program and Home Equity Loans
Use television to promote homes for sale
Expand throughout Michigan with franchise locations

First in Michigan to:
Providing exceptional destination services as a regional management company, Relocation America joins the team.
Johnstone & Johnstone, a well-respected Grosse Pointe Firm, established in 1919, joins Real Estate One.
The Michigan Group becomes part of Real Estate One.
Dan and Stuart assume leadership as Co-Presidents. Stuart is responsible for Financial Services and Dan presides over Brokerage Services.
Ralph Manuel West rejoins its sister company, becoming part of the Real Estate One Family of Companies.
Real Estate One acquires Ralph Manuel Associates in Birmingham.


Max Broock joins the Real Estate One Family of Companies, ushering in a new marketing era for the luxury home market.
The Real Estate One Charitable Foundation is established in honor and celebration of the 75th Anniversary of the Real Estate One Family of Companies.
RE/MAX Community, the Michigan region’s largest franchise, joins the Washtenaw County Family under Real Estate One.
45th Parallel in Northern Michigan joins the family.
The five core values of Excellence, Caring, Integrity, Teamwork and Empowerment are adopted to represent what is most important to the company.
Real Estate One Family of Companies is voted as a Top Workplace for the first time, placing 13th in the state of Michigan.
For a second consecutive year, Real Estate One Family of Companies is voted as a Top Workplace. This year moving up in the rank, placing 5th in the state of Michigan.
The largest real estate company in the Ann Arbor area, Reinhart Realtors, which was founded in 1971, joins the Real Estate One Family of Companies.
Real Estate One Family of Companies receives the honor as 7th Top Workplace in the state of Michigan.
Real Estate One was one of the first companies to offer real estate based professional training.

Courses started off being held in the offices, conducted by experts in financing, taxation, sales and management.
The assumed name for the real estate school in 1990 "Southeastern Institute of Real Estate" became The Real Estate One University.
2003
The Real Estate One Charitable Foundation is established in honor and celebration of the 75th Anniversary of the Real Estate One Family of Companies.
The Real Estate One Academy assumed its official name in
July, 2003.
2014
The largest real estate company in the Ann Arbor area, Reinhart Realtors, which was founded in 1971, joins the Real Estate One Family of Companies.
2015
2014
Real Estate One joins LeadingRE, a select network of independently owned brokers, formerly known as Genesis Relocation Services.
Real Estate One Family of Companies achieves its highest national ranking as the 8th Largest Broker in the United States, according to RealTrends500.

Real Estate One Family of Companies achieves its highest national ranking as the 8th Largest Broker in the United States, according to RealTrends500.

2016
2016
Advantage Realty Inc. joins
Real Estate One Family of
Companies.

For a third consecutive year, Real Estate One Family of Companies is voted as a Top Workplace. This year moving up in the rank, placing 3rd in the state of Michigan.
For a fifth consecutive year, Real Estate One Family of Companies is voted as a Top Workplace. This year moving up in the rank, placing 6th in the state of Michigan.
For a fourth consecutive year, Real Estate One Family of Companies is voted as a Top Workplace. This year moving up in the rank, placing 7th in the state of Michigan.
Full transcript