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Front Cover Analysis

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Virginia Johnson

on 21 October 2012

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Transcript of Front Cover Analysis

Front Cover Analysis
Research Virginia Johnson 'Q' is the magazines masthead and is always in the top left hand corner of the magazine, it is always red and white and rarely sits under the dominate image of the front cover. It is different from other magazines as most magazines take up the top quarter of the front cover. It is placed at the top left of the magazine because that is where our eyes naturally go to when looking at something for the first time. This means that the audience will immediately identify which magazine it is. The audience is both male and female as it uses simplistic colours, the magazine is a pop/rock magazine and this masthead fits right in between them instead of being slightly more pop or more rocky. The main image is addressing the audience of the magazine directly, she has direct eye contact with the audience to attract them to the magazine. She dominates the whole page. The cover lines frame the main image to show the importance of it meaning no writing is over the persons face. Mid-shots or close ups are mainly used for front covers, for this cover a close up has been used. She's purposely been posed to have her hands on her face making her look vulnerable to match the cover line of hers 'I feel so alone'. This is the tag line which is one of the magazines selling points. The barcode is found at the bottom of the page either horizontal or vertical, the price can be found either on the barcode or next to it, this is also the same for the issue number, date and website. 3-4 colours are mainly used on the front cover of a music magazine, they are supposed to be plain and simple without any clashes. For Q magazine it always uses red and white and a third colour - usually black, for this specific cover they have used the colour light blue to stand out on Florence's red hair, the blue is also used to enhance the blue eyeshadow on her eyes. This makes the magazine more eye catching to the buyer. The same kind of font is used for the whole of the magazine which has all the letters in capitals, this means that it is easier for people to read as it is clear and stands out from a distance. Another font is used for the tag line, the quote on the main cover line and the words that circle the pug. Text anchoring is really important as they give little insights into what the magazine will contain. The bullet points here anchor the text because it informs the reader about the '16-page gig blow out'. These make the reader want to read about it as the bands/people mentioned may be the readers favourites. The rule of the three has also been used which is a good technique to attract buyers. Q magazine's target audience is a mass audience as they don't specify in one genre such as other music magazines which will only write about those of the same genre, such as Kerrang. Because of Q's widespread of music it means that more people are likely to buy the magazine as it appeals to a wider range of people. Even though Q have a mass audience the people who buy the magazine are usually within the age bracket of 20-30; however readers can be found from ages 16-40. Cover lines are used on magazines to tell the reader what is inside without giving away too much information about the article. They help attract people to the magazine by giving them an interesting point from the article to make them want to read more. On this cover you can see several cover lines which are separated by blue lines, this makes them stand out and easier to read. Each over their cover lines do make you want to read on, 'dance genius or noisy git?' is a rhetorical question which will attract the reader to find out the answer by the writer and make them subconsciously give their own opinion. That is why this is a good cover line. 'Billboard' magazine's masthead always contains the colours red, yellow and blue in the spaces inside it's letters; however on this cover the red cannot be seen as the main image of pink covers the B. The reason Pink is allowed to cover the masthead is because it is a popular magazine and not all of the name needs to be shown for it to sell quickly, it also means that the main image of Pink can be clearly seen attracting people to buy it. This particular masthead follows the same conventions as other magazines by covering the top quarter of the magazine, because of this it means it is much easier to identify the magazine as this is where readers eyes usually look upon first. A pug is a small promotion tool for the magazine, it lets readers know of new features that are in the magazine. On this specific cover the pug is promoting Q's new column by Zane Lowe. This is a useful tool as it attracts readers to buy it as they are interested in the new feature and its contents. The main image is addressing the audience of the magazine directly as Pink is looking looking straight at the reader. It is a full body shot of Pink which is a very uncommon type of photograph to be used on a music magazine front cover. This kind of shot works and attracts the reader because she is the I in her name making it stand out who she is without it being a close up of her face or a mid shot - the main shots used. No cover lines are over the name or the main image to show how important it is to the reader and that the main article will be about this. She is posed holding her collar, this is to show the reader that she is 'cool' and confident. Billboard magazine always uses the colours black, red, yellow and light blue because they are in the masthead, on this specific colour they have used these colours and pink and white. Most magazines tend to stick to 3-4 colours; however Billboards use of many stand out because they are bright on the large amount of black used on the cover. The pink was used to match her name as well as to make her hair stand out on the cover, this helps to make the magazine look more attractive. Billboard use the same kind of font for the whole magazine except for the masthead. The font is all capitals which makes it easier for people to read, they use outlines on the font to make certain texts stand out from the rest to show their importance. Magazines use pugs to promote the new content inside the magazine, on this cover the pug overlaps the main text joined to the image, this is to show that it is important but not as important as the main article otherwise it would have covered more. Anchorage is really important in music magazines because this explains in a little detail what each article will involve, such as this white writing under each yellow and black subtitle. These anchored text make the reader want to read about what is mentioned in detail, the rule of three is also used here. This is a common feature in music magazines and helps them to sell better. The barcode is found at the bottom of the page either horizontal or vertical, the price is usually found on the barcode or near it on the front cover. The issue number, date and website address are usually also found here in small print so that the read can see it but without taking away any importance from the coverlines or main image. Billboard doesn't follow a specific genre meaning that it has a mass target audience. Like many music magazines it has an age range from mid teen till early 40s, this is because it had a range of the music styles it writes about as well as giving a range throughout the magazine even though the main article may be a specific genre. Music magazines use cover lines to give the reader a small amount of information that makes them want to read more. The most interesting part of the interview are usually sued to attract readers. On this cover you can see several cover lines fitted perfectly into little spaces which make the cover look organised as well as using up spare space. Each cover line on this cover make the reader want to read on, 'when the music stops...' is a good cover line as it makes readers think about what must happen when the music stops, anything that makes a reader think makes them want to read on. Rolling Stone use many different types of fonts to make them all stand out individually as they talk about different things. It makes it easier for readers to differentiate between different cover lines and what is most important. On the Rolling Stone cover the masthead is always either red or yellow depending on the chosen colour scheme for the cover; sometimes however the colour of the masthead is changed to a colour other than these. This cover has chosen the colour yellow which is a neutral colour that also matches Britney's hair. Britney is placed over the masthead because it is a popular magazine and it will sell quickly whether she is under or over the masthead. She is mainly over so that she can be seen, as she was once the 'princess of pop' she becomes the main selling point so it is iportant that she can be seen, this is one of the resons why she covers the masthead. Rolling Stone follows the same conventions of many other music magazines as they cover the top quarter of their magazine with the mast head, because the route of the eye automatically makes you look here it is important to put the masthead here so it is seen first. Most magazines follow the same conventions of the main image which involve direct address and a mid-shot or close up. Rolling Stone have used a mid-shot of Britney because by showing off her body they will attract more people to buy it, it also makes her more recognisable. The shot of Britney is in direct address as she is looking directly at the reader, this is to add to the cover line of 'Don't treat me like a little girl.' Rolling Stone want to show readers that she doesn't look like a little girl therefore shouldn't be treated like one. This makes readers want to know more. Rolling Stone always use the colours black and white and another colour depending on the content. The third colour they have used is yellow as this matches Britney's hair and the rain forest feel her outfit gives. The yellow also adds to help the cover stand out to readers and makes them want to buy it.By only using these 3 colours it shows that Rolling Stone follow the main conventions of a music magazine. Like my previous 2 magazines Rolling Stone doesn't have a specific genre as it writes about both rock artists and pop artists. This also means it has a mass target audience due to this range of music genre's. The ages for this magazine is usually over 20 years old appealing to both male and female. One of the main and most common conventions of a music magazine is the barcode, it is nearly always found at the bottom of the cover either horizontally or vertically. Like most magazines Rolling Stone has the issue number, date and the prize on it; however it does not have its website on it like other magazines, the website address is found at the top of the magazine below the masthead. This may be because it means readers will see the website much more clearly . Anchorage is an important convention of music magazines as it gives the reader enough detail about the cover lines to want to read on more. On Rolling Stone one of their parts of anchorage is 'inside the making of the album that changed the world.' This is important information because it attracts the reader to want to read more about it because it is obviously a very important album, without the anchorage the cover line wouldn't have been as interesting, this is why anchoring text is an important thing to do when creating a magazine cover as it is one of the best ways to attract people to buy the magazine. Cover lines are used to attract readers to buy the magazine by mentioning one of the most important parts of the best articles. On this cover the cover lines have been framed around the main image to stop people being distracted from the main article. The cover line 'Exclusive Interviews' is a good cover line as it lets people know that they are going to get interviews that won't be found anywhere else, vocabulary is a key part of good cover lines as without them it could stop people from being attracted to the magazine.
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