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Design Thinking

Design Thinking - Discover the secret of innovation
by

Honggang Wang

on 19 November 2015

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Transcript of Design Thinking

Milena Flament
the embrace infant warmer
inspire your
variable room
The Solutions Space
The Problem space
think emphatically and
Discover the secret of innovation
includes 3 elements
which allows a more effective use of spatial relativity to convey meaning.
Why
feasibility
viability
innovation
desirability
and
helps your
Design Thinking
Implementation Space
Observe
Define POV
Understand
What's a need
http://www.cnblogs.com/wanghonggang
Innovation
d. school @ Stanford
HPI @ Portsdam
Design Thinking
IDEO
Shopping
Cart
We can change the world
Friendly
Makeover
Get Kid
'Scary' CT Scans

Discover the secret of innovation
The problem space
The solution space
is a method for
solving complex problems and
creating new ideas.*
*) Translated from Wikipedia: http://de.wikipedia.org/wiki/Design_Thinking
Design Thinking
Eric Ries
Building something nobody wants is the ultimate form of waste.
Define focus of solution
Quick research to verify
Shift project focus if necessary
Create a project plan
Plan and prepare your research
Second hand information collection
Steve Blank
There Are No Facts Inside Your Building, So
Get Outside
with curiosity
optimistically
respectfully
without judgment
with a beginner's eyes
How?
designers approach...
Engage
with your users to learn who they are
Seek stories
tell me about the last time you______?
tell me about an experience you've had with_____?
Talk about feeling
how did you feel when______happened?
what were you feeling at that moment?
Follow up with "why"
really? can you tell me why that matters?
say more about that...I see...do you know why you think that?
okay. and that is important because why?
capture
your findings
what you
your user, body language, artifacts
what you
quotes, stories, key words, contradictions
what you
emotions, beliefs, confusion
see
hear
feel that your user is feeling
Empathy
Discover people's
explicit
and
implicit
needs so that you can meet them through your design solutions
Needs...
are human physical and emotional necessities
capture the goals and motivations of the person for whom you are designing
are
verbs
, not nouns
(opportunities, not solutions)
Insights
reframe the challenge
give you an actionable direction to go in
lead to novel solutions
phase 1
phase 2
phase 3
Saturate
understand the experience
share stories
identify user, reveal the needs, articulate insights
grouping:empathy maps
Synthesize
Point of view
a unique, concise reframing of the problem that is grounded in user needs & insights
<what we see & hear
what we feel the user is feeling>
needs to
because
USER
(Be very specific)
NEEDS
(Verb)
INSIGHTS
Ideate
The best way to get a good idea is to get a lot of ideas
- Linus Pauling, Nobel Prize Chemist
BRAINSTORMING RULES
DEFFER JUDGEMENT
GO FOR VOLUME
ONE CONVERSATION AT A TIME
BE VISUAL
Build on the IDEAS of OTHERS
Stay on Topic
Encourage WILD IDEAS
Best practices
Define the problem clearly and succinctly
HMW....
Selection
Most breakthrough
Most likely to delight
Most likely to succeed
One vote each for:
Prototype
Just do it
inspire with your prototype
to inspire
test and refine solutions
build to think
to explore
understand the design space
to gain empathy
to test
Fail early and fail often
project time line
cost of failure
Degree
Test
Get feedback from your users
THERE’S NO INNOVATION WITHOUT IMPLEMENTATION
Identify patterns
Isolate outliers
Create composites
Synthesize mad-lib
Synthesize POV
reframe the problem into a new point of view
Short
Specific
Sexy
user
babies in rural areas
need
immediate warmth in early hours
insight
bring warmth to the babies
user
desperate Nepali mother
need
to keep premature baby warm in the early hours
insight
most mothers don't have the means to bring their baby to a hospital
what nobody else noticed
specific user
need, not solution
user
teenager
need
to eat healthy food
insight
certain nutrients are necessary for physical and cognitive health and development
user
9th grade girl at a new school
need
to eat healthy food
insight
certain nutrients are necessary for physical and congnitive health and development
user
9th grade girl at a new school
need
to feel socially accepted while eating healthy food
i
nsight
certain nutrients are necessary for physical and cognitive health and development
user
9th grade girl at a new school
need
to feel socially accepted while eating healthy food
insight
in her hood, a social risk is more dangerous than a health risk
surprising finding rooted in empathy work
deep need that's hers not ours
specific user
TIPS
multidisciplinary team
specific user
specific user
deep need that's hers not ours
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking process
Wang Honggang
honggang.wang@hotmail.com
All pictures are from Internet. If you feel that your picture has been infringed upon, please notice me and I'll remove it.
*) reference: Justin Ferrell's presentation
*
Full transcript