Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

IMAX CINEMA

No description
by

HARJEET KAUR

on 6 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of IMAX CINEMA

IMAX CINEMA
PORTER’S FIVE FORCES (MICRO)
MARKET SEGMENTATION
Australian Cinema
Growth from 851 screens with 295,000 seats to 1748 screens with 446,000 seats
Increase in attendance from 46.9 million to 88 million
Growth of multiplex theatres
Tourism
Accounts to 20% of visitors to IMAX Sydney.
Education
Forms part of school curriculum or school excursion
Important source of revenue during summer and general school holidays

ENVIRONMENTAL ANALYSIS (MACRO)
Financial Markets – Exchange Rates
Economic Factors – Purchasing Power
Technological – DMR
Social – Seasonal Variations
Geographic – Ease of access
INDUSTRY ANALYSIS
Forms part of entertainment industry
Business Life cycle
25 years of infancy
1990's - Increase in film production activities
Massive theatre expansion
Sustaining technology development
Conclusion
After IMAX came in, 100 more theatres are equipped to show 3D films
Focus in market segment has moved from cultural institutions to commercial cinema complex
IMAX is the future of film industry
Level of Rivalry - High
Threat of New Entrants - Moderate
Buyer Power - High
Supplier Power - High
Threat of Substitutes - High
MARKETING MIX
TARGET MARKETS
Largest and most exciting film format in the world
Over 280 IMAX theatres operating in 40 countries
Holds the record for largest screen in the world
Strong corporate bond
INTRODUCTION
PRODUCED BY
SHRAVAN KUMAR DAA3003
VIRPAL SINGH EMV3082
HARJEET KAUR SEI3021
MAITRI SHAH DS30293
Full transcript