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Transcript of IMAX CINEMA
PORTER’S FIVE FORCES (MICRO)
Growth from 851 screens with 295,000 seats to 1748 screens with 446,000 seats
Increase in attendance from 46.9 million to 88 million
Growth of multiplex theatres
Accounts to 20% of visitors to IMAX Sydney.
Forms part of school curriculum or school excursion
Important source of revenue during summer and general school holidays
ENVIRONMENTAL ANALYSIS (MACRO)
Financial Markets – Exchange Rates
Economic Factors – Purchasing Power
Technological – DMR
Social – Seasonal Variations
Geographic – Ease of access
Forms part of entertainment industry
Business Life cycle
25 years of infancy
1990's - Increase in film production activities
Massive theatre expansion
Sustaining technology development
After IMAX came in, 100 more theatres are equipped to show 3D films
Focus in market segment has moved from cultural institutions to commercial cinema complex
IMAX is the future of film industry
Level of Rivalry - High
Threat of New Entrants - Moderate
Buyer Power - High
Supplier Power - High
Threat of Substitutes - High
Largest and most exciting film format in the world
Over 280 IMAX theatres operating in 40 countries
Holds the record for largest screen in the world
Strong corporate bond
SHRAVAN KUMAR DAA3003
VIRPAL SINGH EMV3082
HARJEET KAUR SEI3021
MAITRI SHAH DS30293