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American Fashion Though the Ages

History 18, S.Logan

Jihyun Hur

on 12 May 2015

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Transcript of American Fashion Though the Ages

American Fashion Through the Ages
The Gilded Age -- Progressive Era
The Roaring 20's
The 1920's, also known as the
Roaring Twenties
, was the decade following WWI. It was a time of
revolt against moral rules
inherited from the nineteenth century. The 19th amendment finally passed giving woman the right to vote and the Equal Rights Amendment was proposed by Alice Paul in 1923.
Millions of women began supporting themselves by working in white collar jobs. Women were now driving cars and enrolling themselves into college.
Flappers were the new trend for the
new woman
of the 1920’s. They were northern, single, middle class women who worked during the day, and let loose in the nightlife of the speakeasies.
With the 18th amendment prohibiting the sale of liquor, they went to
to illegally drink, smoke, and dance the night away with crazy moves like the Charleston and the shimmy.
Women drank more than ever before during this time and they embraced their sexuality. They did and said things that were deemed unladylike and made no apologies.
The Great Depression
Great Depression
(1929-39) was the deepest and longest-lasting economic downturn in the history of the Western industrialized world.
In the United States, the Great Depression began soon after the
stock market crash
of October 1929, which sent Wall Street into a panic and wiped out millions of investors.
The American economy entered an ordinary recession during the summer of 1929, as consumer spending dropped and unsold goods began to pile up, slowing production.
13-15 million people (or more than
20 percent
of the U.S. population at the time) were unemployed.

The Great Depression Era Fashion Continued
Less and less people were sewing in the 1930s.
This was the beginning of the
fashion age.
However, times were hard and things were scarce during this decade as well.
New materials that were cheaper to process had been created during this decade to replace more expensive materials.
Clothing styles were less extravagant for the most part during the 1930s.
Models in some of the photos displayed
simple-yet feminine outfits
of two-piece V-neck cardigan, simple blouse, and button-down wrap skirts.
Ladies Hats were still an integral part of any Ladies wardrobe.
The zipper made more popular by a designer named Schiaparelli in the year 1933.

The Golden Age
(1945-ealry 1970s)
By the end of World War II in 1945 United States had what a scholar called "
The Golden Age
" of capitalism that lasted until the ealy 1970s.
The Golden Age was a period of economic expansion and prosperity in the mid 20th century, stable prices, low unempolyment snd rising standerds of living that continued until 1973.

The 1960's Fashion
The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the time.

European style

continued to have a tremendous influence on fashion conscious in the U.S.
A woman's clothes were representative of her
and social class = the bigger, the better!
Etiquette and fashion
were central to life in the Gilded Age
The fashionable outfits during this time focused on
bawdiness and extreme frills and laces
More lace, bigger hats, fancier dresses meant more $$$
Hourglass shape
Bustles and bow and furbelow
Gilded Age Hairstyles
Jenny Hur Nidia Sanchez Madeline Valvaneda Karen Herrera
Flappers ignored the old traditional image and went against the norm
Dresses went from floor length to being shortened to the knee. They were made to be baggy and shapeless with a dropped waist line and were sleeveless or v-shaped, front and back.
Tons of accessories were added such as beads, sequins, lace, fringe, shimmery fabric and bracelets.
The period reaching from the 1890's to the outbreak of WWI was a time of
peace and prosperity
The Americans referred to the part of the new century as the Gilded Age because a new moneyed class established new businesses and created
new wealth
Mass production
The Gilded Age-Progressive Era Information:

"Everyday Life: Fashion." American Eras. Vol. 8: Development of the
Industrial United States, 1878-1899. Detroit: Gale, 1997. 292-298. U.S. History in Context. Web. 10 May 2015.

"Gilded Age Etiquette and Fashion - General Dutton's America." Gilded
Age Etiquette and Fashion - General Dutton's America. Web. 10 May 2015.

"Rich and Poor in the American Novel." : Beauty and Style in House of
Mirth. 13 Mar. 2011. Web. 10 May 2015.

Shrock, Joel. The Gilded Age. Westport, Conn.: Greenwood, 2004. Print.

"The Gilded Age of Fashion: 1890-1914." Toronto Public Library. 19 Oct.
2013. Web. 10 May 2015.

The Great Depression Era Information:

Eberhardt, Jenny. "Fashion During the Great Depression and World
War II." Fashion as an Art. 11 Oct. 2013. Web. 9 May 2015.

Staff, Histtory.com. "The Great Depression." History.com. A&E
Television Networks, 2009. Web. 9 May 2015.

"1930's Fashions including Prices." Clothes and Men's and Ladies
Fashions in the 1930's Prices and Examples. The People History Where People Memories and History Join. Web. 9 May 2015.

The Roaring Twenties Information:

"1920s Fashion for Women." Just The Swing - Swing Jazz Era and Dancers' Fashion History. N.p., n.d. Web. 10 May 2015.

"Flappers Facts, Information, Pictures | Encyclopedia.com Articles About Flappers." Encyclopedia.com | Free Online Encyclopedia. N.p., n.d. Web. 10 May 2015.

"The Roaring Twenties - Facts & Summary." HISTORY.com. N.p., n.d. Web. 10 May 2015.

Foner, Eric, and Daniel Letwin. Give Me Liberty!: An American History. New York: W.W. Norton, 2005. Print.

"History.com." History.com. A&E Television Networks, n.d. Web. 12 May 2015.

"GLOVES OFF: Bare-fisted Political Economy." GLOVES OFF: Bare-fisted Political Economy. N.p., n.d. Web. 08 May 2015.

The Look of the Flappers
was once seen only on prostitutes or actresses, but the flappers embraced a dramatic look.
They had thinned, darkened, and defined eyebrows with lots of eyeliner and grey eye shadow. Red or dark lips, emphasizing on the cupids bow finished the look of the flapper.
A short hairstyle, such as a bob or a shingle haircut, was the new do.
They wore cloche hats and sequined or feather headbands.
The flapper trend, however,
ended once the Great Depression hit
No one was able to afford the night life of drinking and smoking any longer. The carefree attitude of the flapper was over.
Today, the reckless look of the 1920’s flapper is still a popular one to be worn as a Halloween costume and continues to be used in movies, such as, most recently seen in The Great Gatsby.
Men's Shirt $
Ohio 1932
Ladies Wool Flannel Robes
Nebraska 1934
Ladies Winter Coats
Indiana 1937
Men's Quality Overcoats
Indiana 1937
Ladies Oxfords Shoes
Indiana 1937
Men's Slacks
Indiana 1937
Women's silk hose
49 cents
Ohio 1933
Boys overcoat wool
From $ New Jersey
Boys pants and breeches, corderoy From
New Jersey
Boys school suit, From
New Jersey
Girls hose (tights), woolen, From
$25 cents
per pair New Jersey
Men s shirt, Arrow, From
New Jersey
Men s sport coat, /each From
8 New Jersey
Women s dress shoes, From
New Jersey
Women s suit, 2 pieces, From
New Jersey
Men's Sox
10 cents
ohio 1933
Ladies Sandals
98 cents
Maryland 1939
Boys and Girls Underwear
49 cents
  Maryland   1935

The 60s fashion is very characteristic and definable during the period there was a variety of sub-cultural trends that included:
, Mods and rockers

There was a
in fashions for women in the 60s including:
The flowing, peace loving hippy look of tie dye, paisley and florals
The casual teen look of denim jeans
The chic urban look of the Mods
The androgynous look / unisex look
The go-go look
The first half of the Sixties resembled the Fifties.
Conservative, ladylike, proper
No short skirts
Gloves for evening and social occasions
Petticoats and girdles.

Women's Fashion

In the Mid 60's the women wore
very short skirts,
brightly colored boots
tight fitted sleeveless tunics
The Bikini
Between the mid and late 60's, the bikini design became common in most western countries by the mid-1960s as beachwear, swimwear and underwear.
Womens Hair Style
Characteristic styles which defined the 60s Hairstyles tend to be big common styles include
The Flip
The mods were classier,listening to British bands such as The Beatles.
They preferred Vespers over Harleys and took their trends from respectable French and Italian clothes designers.
Most commonly they wore tailored suits with slim shirts, pants and skinny tiesslimmed down to just an inch.
The Mods
The Golden Age -1960's Information
Full transcript