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Gatorade G0:

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jeff emanuel

on 23 April 2014

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Transcript of Gatorade G0:

Jeff Emanuel
Sky Cracraft
Will Reeves
Introduction to Business Communication
Wednesday at 12:00 pm
April 9, 2014
Marketing Overview
The "G0" Marketing strategy is designed to steer consumers away from other caffeinated products such as energy drinks, coffee, soda, etc.
An alternative source of caffeine and vitamins
Previous successful marketing campaigns set the foundation for getting our new brand out

Situation Analysis
Gatorade G0:
Energy, Power, Motivation
- Commercials, magazine ads, billboards, and radio ads
Product Marketing
New bottle designs
Quick packaging
"On the G0"
Designated in-store coolers
Premier shelf placement
Gatorade brand extension is "Gatorade G0"

Natural supplements in drink will enhance the consumer's energy and health

Expanding Gatorade through this new drink will allow for increase in revenue as well as Gatorade's global presence, especially among young adults and athletes.
Canned energy drink companies such as Red Bull and Monster Energy.

The biggest competitor to Gatorade G0 will most likely be 5 Hour Energy, because both drinks are part of the same routine.

However, Gatorade G0 is different than anything else on the market right now because it is designed to give both energy and nutrients
Expanding an American Icon
Introducing the G0
Buss, Dale. "5-Hour Energy Places $450MM In Notes To Fund Big Expansion." Forbes. Forbes Magazine, 22 July 2012. Web. 04 Mar. 2014.
Elaine Magee, MPH, RDWebMD Weight Loss Clinic - Expert Column, Elaine Magee, MPH, RD. "Healthier Ways to Get Your Caffeine." WebMD. WebMD, 29 Sept. 0000. Web. 04 Mar. 2014. <http://www.webmd.com/diet/features/healthier-ways-to-get-your-caffeine>.
Launch Event
Guest Speakers
Gatorade G0 will incorporate both vitamins and caffeine.

The amount of caffeine will be adjusted so that it only provides a small boost to the consumer.

The name, Gatorade G0, comes very naturally because people already associate Gatorade to the letter G.

The "0" part of G0 is familiar with customers as well because it represents zero sugars or artificial sweeteners.

Although the drink has caffeine and vitamins in it, the Gatorade flavors will not be sacrificed.
The Gatorade Company is an American sports drink and food corporation, which is owned by the PepsiCo, with products that are distributed to over 80 different countries.
Born in a lab at the University of Florida, in 1965, at the direction of the school's football coaches.
Infused with carbohydrates and electrolytes in order to combat player dehydration from heat exhaustion.
Termed "Gator-Ade" by an opposing coach in the 1966 Orange bowl.
Steve Spurrier won the Heisman trophy that year, and a revolutionary sports drink was born.
Official First-Taste and Launch Event of the Gatorade G0
Friday, April 4, 2014
Grand Ballroom, Four Seasons Hotel Chicago
120 E Delaware Pl. Chicago, IL
10:00 a.m. to 12:00 p.m.

Gatorade owns roughly 75% of the sports drink market in the United States.
Gatorade’s primary American competitors are Coca-Cola’s Powerade and Vitaminwater.
Montague-Jones, Guy. "PepsiCo Plans to Distribute Gatorade Direct to Retailers."BeverageDaily.com. N.p., 2 Sept. 2010. Web. 26 Feb. 2014. <http://www.beveragedaily.com/Markets/PepsiCo-plans-to-distribute-Gatorade-direct-to-retailers>.
"Creating Your Nutritional Supplement." Nature. N.p., n.d. Web. 04 Mar. 2014. <http://www.natures-products.com/>.
Potential Benefits for Gatorade
Entering a market with an increasing demand because energy drinks are becoming more popular than coffee.
The consumer trust in the Gatorade brand will almost guarantee success

Potential Costs for Gatorade
Potential for problems with FDA because Gatorade G0 contains caffeine, however, the amount will be small enough for no potential scrutiny.
Consumers may associate the drink with sports, but Gatorade G0 is a caffeinated drink, which is not good before heavy exercise .
The consumers Gatorade G0 will be targeting are athletes, students, teens diabetics, and people on diets.

The added caffeine gives the customer a small "wake-up", which gives it appeal among busy consumers.

Gatorade is known for being a tasty drink for any time, and G0 is no exception as it can provide a satisfying boost any time the customer desires.

The target age group is 18 to 35 and through diverse advertising, G0 will expand revenue for Gatorade.
Gatorade G0 Vitamins will be supplied by Natures Products Inc to assure the best quality vitamins on the market.
The fusion of caffeine and vitamins will allow for an increase of ideas as both partners collaborate.
Everyone Else
"It's G0 Time"
Full transcript