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AAD 630, Unit 6: Ticketing Packages

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UK Arts Administration

on 20 November 2018

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Transcript of AAD 630, Unit 6: Ticketing Packages

Ticketing Packages
Unit 6:
1. Subscriptions
2. Flexibility of Tickets
3. Alternatives: From Groups to Members
4. Psychology of Suggested Donations
Location
Market
audience
"PERCEIVED" COSTS
VALUE
VISIT: New Jersey Performing Arts Center: Subscriptions
http://www.njpac.org/buy-tickets/subscriptions
tickets or no tickets....
WE WANT YOU
TO COME
BACK
{INDIVIDUAL TICKETS}
location
audience profile
timing
image
competition
discount early purchase
higher priced late purchase
DISCOUNT
BOOTHS
Theatre Development Funds TKTS
NEW YORK CITY
READ: You Paid How Much for That Ticket!?
http://articles.latimes.com/2011/jul/06/entertainment/la-et-dynamic-pricing-20110706
READ: L.A. Opera to Start Dynamic Ticketing Prices
http://articles.latimes.com/2011/jul/06/entertainment/la-et-dynamic-pricing-20110706
Subscriptions
Flex ticketing
VISIT: Minnesota Orchestra Easy Pass
http://www.minnesotaorchestra.org/events-a-tickets/subscriptions/easypass
VISIT: Beck Center for the Arts
http://www.beckcenter.org/what-we-do/theater/subscriptions/
VISIT: Cincinnati Arts Association Group Sales
https://www.cincinnatiarts.org/events/group-sales
VISIT: Van Wezel Group Sales
http://www.vanwezel.org/boxoffice/group-sales.cfm
the
STRUGGLE
of offering FREE
admission
MEMBERSHIPS
the people asked for them
&
happy audiences lead to increased sales
"First Call" Membership Club
American Symphony Orchestra
$25
READ: What’s a New Vic Membership Anyway?
http://newvictorytheater.blogspot.com/2011/08/whats-new-vic-membership-anyway-ticket.html
VISIT: New York Musical Theatre Festival
http://nymf.org/tickets/memberships/
Museums
& Memberships
Goldilocks
Boutique
Goldilocks
Boutique
Goldilocks
Boutique
Price:
Too Little
Price:
Just Right
Price:
Too Much
WATCH: Free Admission at Yosemite
http://abclocal.go.com/kfsn/story?id=6874873
VISIT: Museum Day!
http://www.smithsonianmag.com/museumday/venues/
"suggested donations"
fear?
loyalty?
Donation
What is the perceived value?
READ: The Psyche of Suggested Donation
http://thedailywomp.wordpress.com/2010/08/25/the-culture-vulture-the-psyche-of-suggested-donation/
READ: New York’s Met Museum of Art Accused of Duping Visitors on Fees
http://seattletimes.com/html/travel/2020637845_metmuseumfeesxml.html
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