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BMW

ENG4C Culmiinating Activity (Part One) BMW
by

Brianna Lawrence

on 20 April 2010

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Transcript of BMW

BMW Origin History! Mission Statement Patents! SALES! Products! Advertising! "The mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility." BMW was founded in the Oct. 1913 for the first world war. They started by builded aircraft engines and were know as Rapp-Motorenwerke. Sadly the engines suffered problems with vibrations. Around the same time Gustav Otto, the owner of the four-stroke internal combustion engine. Around 1916 BMW merged with 'Gustav Flugmaschinefabrik', creating Bavarian Aircraft Works. In 1918 Franz-Josef Popp and Camillo Castiglioni engeris and director's for Rapp forced him out of busniess and renamed the company as Bayerische Motoren Werke GmbH. Making the companys new and offical birthday March 7 1916. The headquarters are in Munich,
Germany. Their consider to be an architectural masterpiece.
BMW's main products are BMW cars and motocycles. Their main competitors is Mercedes Benz, the car manufacturer. Both BMW and Mercedes produced the similar prodects; luxury sedans other products BMW own :
MINI Cooper
Rolls - Royce
Each of BMW's Series have different competitors. Publicly Owed
With 107,539 employees BWM patents their engines and also car different car parts. For example they recently patented, The N63B44 is a 4.4L, direct-injected, twin-turbocharged V8 automobile engine. Which is used in the BMW X6.
the door on the Z1 car doors which vertical slide into the body of the cars BMW has placed 400 milllion US in 2001 on marketing. Their fun with working with the public ie. pulling an April Fool's prank by spending of a statement said that you'll be able to purchase a BMW badge in the colour of your choose. Their have also taken up a little advertising war with Audi. Negative Press! BMW AD is SEXIST! Bayerische Motoren Werke AG reported full-year net income of 202 million euros, a drop from 384 million euros in 2008. The 2009 net income result beat an analyst estimate of 167 million euros.
Sales for BMW last year in North American are down because of the economic issues.
LOGO! the BMW logo was made after the circular design of an aircraft propellers while spinning.
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