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Creative Kids Inc.

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John Doe

on 3 November 2015

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Transcript of Creative Kids Inc.

Creative Kids Inc. (Before)
We Propose to ...
Expand target market by adding party services for all ages
Add packages and prices for convenience
Change the name and logo
Add new means of advertisement
Target market expansion
Not just for kids any more

We are now doing themed parties for all ages




New Forms of Advertisement
Creative Kids Inc.
Moving Forward
Party organization services
Contact all vendors necessary
Provides themed products and food
Client only needs to express their wishes for what they want and Creative Kids Inc. will make it happen
His company name is known and respected
Strengths
Weaknesses
His target market is limited to young children
He is only known for children parties
THE END
Idea #1
We are adding:
All themed parties for all ages
The name will be changed to Creative Inc.☺


Packages
Operation fees
10: $50
50: $200
100: $350
Extra based on themes
Themes vary based on supplies some popular themes are:
Birthday parties range from $30-$300
Super hero birthday party
Princess Birthday party
Non themed parties range from $15-50
Graduation parties range from $30-$400
Over-The-Hill/ retirement parties $40-$400
Holiday parties range from $40-$500














Special request parties vary depending on how extravagant

(we reserve the right to refuse service on themes that will reflect badly on our company


(Price varies based upon cost of supplies size of room and intensity whether or not you want party favors)

Packages / Operation fees
people 10: $50
people 50: $200
people 100: $350
Extra based on themes
These are for 3 hour parties. The maximum amount of time is 6 hours. Each additional hour after the original 3 hours will cost 33.3% of the base value
Packages & Prices
Name & Logo Change
The owner is also concerned with whether the local market can carry an additional event planner
for the service(s) being added. Chris is seeking to add to the business’s net profit an additional $9,600
from any new service added to the company’s product mix.
In preparation for the expansion, the owner has hired your consulting company to assist the
business in choosing which new event service(s) to offer, the financial impact of adding new event
service(s), and creating an effective marketing strategy to launch the new service(s).
Your presentation should include, but is not limited to the following:
 Justification for each new service and how fees for this service will be calculated
 Expenses for each new service and a timeline for implementation
 An analysis of competitors for each new service
 Projected revenue and costs for each new service in order to meet the desired profit
 Marketing strategies

The owner is also concerned with whether the local market can carry an additional event planner
for the service(s) being added. Chris is seeking to add to the business’s net profit an additional $9,600
from any new service added to the company’s product mix.
In preparation for the expansion, the owner has hired your consulting company to assist the
business in choosing which new event service(s) to offer, the financial impact of adding new event
service(s), and creating an effective marketing strategy to launch the new service(s).
Your presentation should include, but is not limited to the following:
 Justification for each new service and how fees for this service will be calculated
 Expenses for each new service and a timeline for implementation
 An analysis of competitors for each new service
 Projected revenue and costs for each new service in order to meet the desired profit
 Marketing strategies

Themes vary based on supplies some popular themes are:
Birthday parties range from $30-$300
Ex. Super hero and Princess birthday parties
Non themed parties range from $15-50
Graduation parties range from $30-$400
Over-The-Hill/ retirement parties $40-$400
Holiday parties range from $40-$500
Themes

Special request parties vary depending on how extravagant

(He reserves the right to refuse service on themes and products that will reflect badly on his company)

(Price varies based upon cost of supplies size of room, intensity, whether or not the client
want party favors, and if the client want an actor dressed up in costume )
The name while different is still close enough to the original that previous customers will be able to recognize it easily
We do not have his previous stats and due to the nature of his work, we cannot guarantee the $9,600, but we believe these changes will generate a higher income than he had before.Our numbers are rounded and should not be counted as exact.
Disclaimer
Implementation Timeline
Company Van Decal $ 340
Ads through out the internet and on social media
Ex.Facebook Page, Yelp, etc
Local newspaper ads $6-30
Billboard $80/week
Analysis of Top Competitors
Our goal are to have:
updated web advertizements and change of name and pre-planning with his vendors / expanding vendor bases within first few months
then start updating current advertisements and implementing new advertisements within next couple months
start doing the other parties within 6 months
The Pure Imaginations Party Company
:
supply's characters for rent ranging from $100 for 30 minutes for 1 character to $440 for two characters for 2hours.
Party Princess Productions
Themed parties that charge by the hour ranging from $99-$575 depending on the services chosen
Jenifer Huynh
Does mostly weddings but can do other events. Works with any budget
Noah has 3,6,9,12
Kelsey 4,7,10
Andrew 5,8,11

*needs revised
*Needs revised
*Maybe needs revised
3.99 for 10 plates(themed)
4.23 for 25 cups(clear)
0.67 for 16 napkins(themed)
1 per roll of streamers
16 for 144 balloons(assorted colors)
2.98 themed mylar balloons
$1 each for tablecloths(plastic)

for 25 people plates $10 cups $4.23 napkins$1.05 streamers 3$ balloons $4 tablecloths $3
2.50 for 8 fancy plates
$10 for fancy plastic utensils for 25 peopel
19.69 for 120 sets of plain utensils
standard: plates $10 cups $8 napkins $1.05
streamers $6 balloons $6 7 mylar balloons $20.86 table cloths $3 2.79 custom word vinyl stuff

2.98 8 fancy themed cups
2.79 for custom word vinyl stuff
20 for custom banner
Full transcript