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sam mcgovern

on 13 March 2014

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Transcript of Storytelling

As Enculturation

Allison McIntyre, Nadia Jossie, Samantha McGovern
Human History
Human Culture
”At the creation of the world
The Lord God conceived the races:
Red Indians, Negroes, and Chinese,
And Jew, too, the rotten crew.
And we were also on the scene:
We Germans midst this motley medley” ( Bauer, 1936, pg. 1)
Human history has shown that storytelling is a useful tool in enculteration.
Studies have shown that stories told by mothers emphasize certain behaviors that are favorable and unfavorable.

Differences in stories around the world proves how values and structure are involved in the enculturation of children (Harkins, 2004).

It is impossible to separate human development from organizational communication (Yang,C., 2013).

Storytelling is a part of that development and such things cannot be separated from the studies of organizational culture (Yang,C., 2013)
Trust No Fox On His Green Heath And No Jew On His Oath

Human Development & Organizational Culture
Human history for was told via spoken word for thousands of years.

Stories are more memorable than simple direction.

These stories formed the basis of modern societies-
Example: religion

Storytelling in organizations provides key information on not only the mission of the organization but what your company stands for.

New employees can become socialized to the organization through interacting with coworkers.
Abercrombie and Fitch
Stories are often used to explain the do's and don'ts of the company.

Examples of stories told

Always wear A&F clothes or be 'banished'

Never wear black or purple

Party legends
Organizational Storytelling
Two types of organizational storytelling
From upper management
From co-workers

Formal vs. informal mentoring – what do employees learn from each other?
Formal mentoring – technical knowledge
Informal mentoring – managerial knowledge

Important for new employees
Bonds are formed
Important for communication

Observational and informal learning
Lunch, coffee breaks, casual conversation

Memory formations are easier than simple directions.
Storytelling has been an integral part of human development

Storytelling should be embraced in organizational culture studies

Storytelling is important to communication due to the creation of bonds and memory formation
Full transcript