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3 Minute Introduction to Strongly Sustainable Business Model Canvas

A 3 Minute introduction, with voice over, to the strongly sustainable business model canvas, the 3 year research project which created it, and our plans to bring the tool to the world. http://www.SSBMG.com

Antony Upward

on 18 November 2014

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Transcript of 3 Minute Introduction to Strongly Sustainable Business Model Canvas

Want to use this canvas in your project or business?
Email inquiry@FLourisihngBusiness.org
More Info at:
Follow us on Facebook:
Twitter: #SSBMG
"Sustainability is the possibility that humans and other life will flourish on this planet forever."
p.6, Ehrenfeld, J. (2008), Sustainability by Design, A subversive strategy for transforming our consumer culture, Yale University Press http://www.johnehrenfeld.com/book.html
"Reducing unsustainability, although critical, will not create sustainability."
We are planning a "crowd sourced" collaboration project to bring the strongly sustainable business model canvas to the world.
Will you join us?
Info @ http://www.SSBMG.com
Contact us: info@ssbmg.com
Introducing the
Strongly Sustainable
Business Model Canvas

Osterwalder, A., & Pigneur, Y. (2009). In Clark T. J., Smith A. (Eds.), Business model generation: a handbook for visionaries, game changers, and challengers. Amsterdam: Alexander Osterwalder & Yves Pigneur.
a tool for designing better businesses
built & tested by Antony Upward, Sustainability Business Architect
More about the research and the tool
The Flourishing Business Canvas
Towards an Ontology
and Canvas for Strongly
Sustainable Business Models:
A Systemic Design Science Exploration

A Graduate Thesis by Antony Upward
(York University Faculty of Environmental Studies & Schulich School of Business) © 2013
Join the team
bringing the strongly sustainable
business model canvas to the world ...
to make a better place for all of us
Learn More...
Zoom around...watch the videos & click the links!
Neumayer, E. (2010). Weak versus strong sustainability: exploring the limits of two opposing paradigms (3rd ed.). Cheltenham, UK ; Northampton, Massachusetts, U.S.A.: Edward Elgar.
Strong sustainability is defined in relationship to natural capital. Strong sustainability then is the impossibility of replacing “backstop” natural capital with any other kind: human, manufactured, social or financial.

Back-stop natural capital refers to a type of natural capital for which their appears to be no possible substitution of any other sort of capital – i.e. no technological fix.

Ecological Economists feel this is particularly true in time frames which might help mitigate the worst effects of climate change and other impacts of human behaviour - it is less risky to assume the worst than the best.

In contrast weak sustainability assumes that all natural capital can be replaced by human, manufactured, social or financial capital. This assumes that a natural capital which is depleted can be replaced using human
technology, and that pricing signals will cause the appropriate / necessary technology to arise “just in time” for significant suffering to be avoided.

Weak sustainability is often labeled “sustainable development”, as defined by the 1987 Brundland Commission Report, Brundtland suggested that flourishing will result from sustainable development: i.e. development which meets the needs of the present without compromising the ability for future generations to meet their needs.

John Ehrenfeld arguing from the strong sustainability standpoint states: "Sustainable development is not a vision for the future. It is merely the modification of the current process of economic development. […] Sustainable development is fundamentally a tool which suggests new means but old ends. […] Unsustainability is
an unintended consequence of the [current] addictive patterns of modern life. Almost every thing being done in the name of sustainable development addresses and attempts to reduce unsustainability. But reducing the unsustainability, although critical, does not and will not create sustainability" (Ehrenfeld, 2008, pp.5-7).
Usually the impossibility of substitution is due to the realities on the other capitals imposed by the law conservation of mass and energy (i.e. laws of thermodynamics).
Natural capital is the economic conceptualization of all the elements of the biosphere required to enable
life to flourish - clear air & fresh water, productive soil and oceans, etc.
Paul Gilding: The Earth is full
Filmed Feb 2012, TED2012
Annie Leonard, Free Range Studios set, 2007
A Visual Business Model Design Tool
Join the team...
Graphic by PlayThink
What is Sustainability?
The Story of our"Stuff"
"The Earth is Full"
Strong vs. Weak Sustainability?
The Research
The Tool
The "Profit-First" Business Model Canvas
The Flourishing Business Canvas
Contact us: info@ssbmg.com
Press for the ~3 min audio presentation
300 word intro: http://blog.edwardjames.biz/2013/01/SSBMG-in-plain-english.html
1 page intro: http://www.EdwardJames.biz/Research
5 page deeper dive: http://blog.SSBMG.com/2014/01/26/ssbms_defining_the_field/
Details of the Evaluation Process: http://blog.edwardjames.biz/2012/11/SSBMC-Evaluation-at-Schulich.html
v2 All Rights Reserved - © 2014 Antony Upward
Sept 2014 Update...
new name is the:
Details to follow

(v2 visual design of the Strongly Sustainable Business Model Canvas)
Full transcript