Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Coca Cola company

No description
by

Sary Kananizadeh

on 10 June 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Coca Cola company

1940
2008
1983
- Asa G. Candler aquired the recipe for $ 2300

- The Coca-Cola Company was founded

- Only 9 servings were sold each day

- John Pemberton died on 16 August 1888


- 50th factorie in Germany

- 4.5 million boxes
- during the Second World War

- Fanta was established
- Coca Cola light appeared

- first light product
- The Spirit of Georgia" was introduced

- developed for the taste of a spacial group of consumers
- Premium sponsor of the Fifa World Cup

- Coca Cola Zero was born
Coca- Cola is back!
- 125th anniversary

- "125 Jahre Lebensfreude"
- The latest product

- sweetened with stevia
1886
1888
1929
1939
1949
1967
1972
2006
2011
2015
Produktportfolio
Soft drinks
Marketing
4 P´s
SWOT Analysis
Strenghts
Weaknesses
Opportunities
Threats
- High brand value
- lagrest beverage company
- Strong marketing and advertising
- Reliance on carbonated drinks
- Lack of diversification
- Negative publicity
- Growth beverage consumotion
- Increasing bottled water demand
- Reduced price of production material
- Changing user demand
- Increased competitions
- Local brands
Product
Place
Promotion
Price
- High quality

- Designer bottle

- Various packaging sizes

- Depending on the location

- More expensive than many
competitor

- Retail

- Gastronomy

- Vending machines


- TV / Cinema

- Events

- Tasting stands

END
- John s. Pemberton invited a tonic

- against headaches and fatigue

- first sold to the public was in Atlanta at Jacob’s Pharmacy

- Frank M. Robison contrived the name and typical logo
- Partner of the German National Olympic Commitee
History
- was introduced in Germany

- bottled in Essen

- 5840 boxes were sold
History

Product portfolio

Marketing

Target group

Competition

Agenda
Competition
- 100 million boxes sold

- new record

- service for all athletes, coaches and guests
Water
Sport- and energy drinks
Tea
Juice
- doesn´t approach children under 12
Target group
- young, sporty and dynamic
- no sampling campaings for children
160.000.000.000
Full transcript