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Transcript of Facebook Insights
Active vs. Passive Users A/B Testing
Track your dates (before/after)
Size of data sample
Know your averages
Site Engagement Distribution Likes vs. Shares CTR vs. CPA Click-through rate = Clicks/Impressions
Click-per-action = Clicks/Total Actions
Challenge: Compare CPA of Facebook vs. Twitter Like Button Organic Shares Likes & Comments Questions? Facebook.com/digitaljournalist
Prezi: bit.ly/fbinsight Let's Discuss What are some best practices you learned while building community on Facebook?
What are some lessons learned in effectively engaging your Facebook community?
For your page or site, what types of content gets the best engagement?