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The House of Surrealism

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by

Mariafrancesca Miele

on 8 December 2014

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Transcript of The House of Surrealism

A guided tour by
Blessy, Meghna and Mariafrancesca

The House
of Surrealism

Rejecting the Bourgeoisie
ROOM 2a:
Advertizing
ROOM 2b:
Typography
Room 2c: Social commentary
Overcoming the horrors of WW1
Absolut Vodka
• "Super Ads"
• Dalí and Magritte influence
ROOM 2:
Surrealism today

(a) Advertizing
(c) Social
Commentary
(b) Typography
ROOM 1:
The birth of Surrealism

"Dali Atomicus" (1948) by Philippe Halsman.

It took 28 attempts!!
Absolut Vodka in
New Delhi Airport
The fathers of Surrealism
Guillaume Apollinaire
André Breton
“The truth can only be seen when you
close your eyes to reason
and
surrender yourself to dreams
.”
The Surrealist objective
Surrealism aimed to
liberate
, in art and in life, the resources of the
subconscious mind
.
Fusion of
fantasy
and modern world
New, superior reality
Shun
convention
and restrictive customs
Dictated by thoughts
Belief in expression
Unconscious
mind as a pure state
Surrealist artwork
The Persistence of Memory (1931)
Time does not persist, only memories do.
Sleep (1937)
Fragility of sleep, sustained by thin crutches that can break.
SALVADOR DALI
MAN RAY
Observatory time (1936)
A woman dreaming - erotic fantasy or nightmare?
The Violin of Ingres (1924)
Objectification and appreciation of the female body.
RENÉ MAGRITTE
This is not a pipe (1931)
It is merely an image of a pipe.
Son of Man (1948)
Is the apple suspended or about to fall?
So, basically...
Surrealism is certainly an
escape from reality
to follow dreams and the unconscious…

But it still comments and refers to
very real things
(e.g. violence, sexuality)!
Volkswagen
Based on
Dalí's
"The Persistence of Memory"
Based on Escher's "Relativity"
Based on
Magritte's
"Son of Man"
Based on Escher's "Waterfall"
No "Surreal typeface" as such
Surrealist rebellion against rigidity and control
Ed Fella
Master of hand-drawn fonts
"Rules are made to be broken only exceptionally"
Out West
(by Ed Fella)
ROOM 2c:
Social Commentary

Portraying reality
Using surrealist techniques to highlight what is wrong with it
Impossible? Not in your mind...
ROOM 1:
The birth of Surrealism
ROOM 2:
Surrealism today
Map of the Surrealist House
Alex Gross
Consumerism
Environmental degradation
Sheep phenomenon
Modern vices
Pollution
Alphabet by Jindřich Heisler, 1952. Created for
Les manifestes du surréalisme
, 1955
Commercial Art Alphabet
(by Ed Fella)
Similar to Magritte!
=
Bauhaus typeface
Art Deco typeface
Impossible, dream-like scenarios
"Islands" of the surreal
"Absurdly low fuel consumption"
"Get to the jobs others can't"
The surreal forces us to notice the issue...
The third eye and the search for truth!
Bindi
Full transcript