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Forward Looking Business Intelligence

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by

Joseph Mackie

on 13 October 2015

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Transcript of Forward Looking Business Intelligence

Forward Looking Business Intelligence
Goal: Help Your Organization or your Clients Make More Confident Business Decisions
Challenge:
Pulling together and mining multiple data sources (text, survey, social, sales, etc.) for relevant information quickly and without a data scientist or team of database experts. Easily disseminating relevant insights in an easily absorbed way to key decision makers to support their decisions.

Desired State:
Quickly arm decision makers with not only
Performance Measurements on current projects but Predictive Outcomes of future projects and suggest actions to take with predicted outcomes and confidence factors.
Based on Relevant Historical Data X will Yield Y With a 99% Degree of Certainty
CRM
Sales
Social Media
Text
Demographic
Geographic
Survey
Mobile
Weather
Other
Disparate Data Sources
(Structure and Unstructured)
Likely Outcome of X?
Answer
Input
Predictive Modeling
Report Generation
Input
Input
Insight Made
Action Taken
Outcome Logged
Outputs of Reports and Predictive Models as well as Outcomes Can Become New Data Source to Feed Future Models.
Predictive + BI = Forward Looking Business Intelligence
IBM SPSS Data Collector
Create, Deploy, Organize, Make Sense of Survey Data
Data Sources - Structured and Unstructured
Predictive Modeling - SPSS Modeler
Input
Finding the Golden Nugget to Help Make More Confident Decsions.
Input
Output - New Data Source
Output - New Data source
Input
High Level Architectural View of a Forward Looking Business Intelligence Environment
Multiple Data Sources and Analytical Analysis Tools Can Easily Integrate to Feed a Predictive Model to create Traditional Reports that are Massively Consumable.
Output - New Data Source
IBM Cloud
SoftLayer
Advantage
Delivery it all in the Cloud
PaaS
IaaS
Private/Hybrid
SaaS
Report Generation - BI
Narrative Report and/or Proposal Generation
Pulling it All Together for Marketing Performance Using IBM Cognos BI, TM1, and SPSS
Mobile Reports from IBM Cognos
Easily and quickly generate Reports to distribute to your organization or clients
Database
Excel File
CRM
Financial
IBM Cognos TM1
3rd Party Data Sources
Weather
Geolocation
Demographics
IBM Sales Performance
Management
Both Predictive Output and BI Output as well as All Captured Outcomes can be Fed back into the System to Create a Fluid Forward Looking Insight Generation Cycle.
IBM Social Media Analytics
Social Media Analytics helps you gather and Make sense of large sets of social media data. For example it can provide brand sentiment analysis.
IBM + Twitter
Partnership
Be Forward Looking Today with Watson Analytics
IBM Watson Analytics
Start Your Forward Looking Data Exploration Journey with IBM Watson Analytics at No Charge. Unlock Insight from Your Data Today....
Data + Watson + You = Insights
No IT Dept.
No Charge
Insight
http://www.WatsonAnalytics.com
Full transcript