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Southfort Chevrolet, Brandon & Emigdio
Transcript of Southfort Chevrolet, Brandon & Emigdio
Thank you for your time today Brandon + Emigdio for the opportunity to show you this marketing proposal for Southfort Chevrolet; both are appreciated. In our previous discussion, some important points were made regarding your local marketing. Let’s recap!
We discussed running an annual branding campaign for top of mind awareness, to help promote sales and generate more foot traffic.
You are currently utilizing approximately 90% digital media and 10% flyers, mail outs and other print media and we discussed how radio could help as well.
Live Action Broadcasts for promotions and charity opportunities (107 Days of Summer, sales events, fundraising efforts, live entertainment from local artists in the showroom)
Co-Op (cost sharing) was discussed.
We will be showing you two campaign options within the budget you
mentioned in our initial meeting.
& Daniel Heesing
Both will get you where you need to go, but we all know which one is better. Faster. More effective at getting you from point A to point B. Branding does just this. It accelerates your business goals.
•3 x 7s tags daily, Monday-Friday. Tags air from 6am-6pm.
•Total of 15 tags weekly (excluding all AB Stat Holidays)
•747 tags a year!
V1: FortSaskOnline Weather/News/Sports with Southfort Chevrolet, enjoy free oil changes for life on every used vehicle purchase. Discover what really drives you, visit our showroom at 10109-89 ave next to McDonalds.
Weekly Investment: $157 + GST
(Monthly Investment depends on
how many weeks in the month)
Annual Investment: $8,164 + GST
Avg Monthly Investment: $680.33 + GST
Cars, trucks, parts, apparel
Meet our co-op rep, Candice Hirsche
Option 2 - News Page Premium Position Dominance
News Page Leaderboard Position 2, (3 of 4 Rotations)
Monthly Investment: $945 + GST
Option 3 - Multiple Page Dominance
Home Page Leaderboard Position 1, 1 rotation
News Page Leaderboard Position 3, 1 rotation
Weather Page Big Box Position 1, 1 rotation
Local Job Shop Page Big Box Position 1, 1 rotation
Monthly Investment: $1,024 + GST
Who is MIX107.9?
What is Fort Sask Online?
Big Box Ad
MIX 107.9 Radio Full Sell Commercials
60 x 30 second commercials (50 paid @ $30, 10 at no charge)
Airing in our Guaranteed Audience Plan
(75% 6am-6pm, 25% 6pm-12am)
Mon, Wed, Fri, Sun - 16 ads (4/day) for week 1 & 3 = 32 total
Tues, Thur, Sun - 14 ads (4/day) for week 2 & 4 = 28 total
Monthly Investment: $1,500 + GST
Fort Sask Online
Option 1 - Home Page Premium Position Dominance
Home Page Leaderboard Position 1, 3 of 4 rotations
Monthly Investment: $1,023 + GST
MIX 107 RADIO