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Personal Branding and Networking for Your Employment Search and Career Evolution

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Josh Johnstone

on 2 March 2017

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Transcript of Personal Branding and Networking for Your Employment Search and Career Evolution

Approach: How should you approach the job hunt?
What is Your Brand?
How To Define: Be a marketer for a moment
How to Market: Linkedin, Social Media, Cover Letter, Resume
What Do Employers Want?
Buzzwords: They really are useful
Beyond Buzzwords: What else are they scanning your resume for?
Looking For A Job
Where to Start: Is Monster.com where to begin?
Your Resources: It’s all about who you know
Asking Questions: More important than having answers
Interest: How do you know you’re interested?
Due Diligence
Research: The internet is your friend
Linkedin: More than you might imagine
Being Relevant: What you don’t know, can hurt you
Organizational Structure
Does it Matter?
Where Do You Fit?
Engage: Communication skills pay the bills
First Impressions
Phone Calls
The Real World: What your first (and second) job really is...
Top 5 Do’s
Top 5 Don’t’s
A Place To Start: You won’t do this forever
Moving Up And Moving On: Don’t Burn Bridges
Now...Go. Get a Job...Seriously
Define YOUR Brand: 10 Easy (kinda) Steps
Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision.
Personal Branding and Networking for Your Employment Search and...
Career Evolution
Who the heck is this guy...?
Do I know anything about branding?
As it turns out...yes
2. What are your values and passions?
You have to know yourself and what you want and need before you can move forward.
Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you.
If the passions that drive you aren’t met, you probably won’t be happy.
3. What are your top goals for the next year, 2 years…5 years?
Take a minute and write them down...
4.What do you intend to accomplish?
Put together a strategic action plan to get there.
Detail out your tactics
5. Do a self-assessment of your top brand attributes.
What 3 or 4 adjectives best describe the value you offer?
What words do you use to define your personality?
Here are some possibilities, but don’t limit yourself to these: Collaborative, resilient, forward-focused, risk-taking, connected, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.
6.What are your core strengths or motivated skills? In what functions and responsibilities do you excel?
What things are you the designated “go-to” person for?
What would your company have a hard time replacing if you left suddenly?

The possibilities are endless, but here are a few suggestions:
Identifying problems, seeing the details, leading, delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating.Get feedback from those who know you best...at work, at home, anywhere. The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. How does your self-assessment jibe with their feedback?
7. Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.
Don’t dwell on your weak points, but keep them in mind so that you don’t move into a position where that function is the main thrust of the job.
8. Who is your target audience?
Determine where you want to fit in (industry and niche area of expertise).
Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers hang out and what key words will attract them, and then position yourself in front of them to capture their attention.
9. Who is your competition in the marketplace and what differentiates you from them?
Determine why decision makers should choose whatever you’re offering over the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?
10. Remember the 3 Cs of personal branding:
Clarity – be clear about who you are and who you are not.
Consistency – steadfastly express your brand across all communications vehicles.
Constancy – strong brands are always visible to their target audience.
1. What are your vision and purpose?
Linkedin...let's do it
Facebook...let's not
Facebook...fine, maybe we should
A new survey released by Jobvite, a company that provides applicant tracking software, shows that 92% of employers are using or planning to use social networks for recruiting this year.
It is certain that traditional online job boards like Monster.com are on the way out. Monster has seen its market share and stock price plummet in recent years, LinkedIn has soared. The future of recruiting is decidedly social.
Resume and a Cover Letter....ugh
The all-purpose generic resume and cover letter MUST be replaced by a targeted resume, a resume tailor-made for a specific employment goal in a job search.
Seriously though, It's important
Targeting resumes isn't just smart, it's critical.
A targeted resume convinces the reader your work will benefit a specific employer and that you should be among the candidates invited in for a closer look.
A targeted resume is a job search marketing tool that addresses a given opportunity, making it easy to see how your qualifications are a close match to a job’s requirements.
Uses powerful words to persuade and a clean design to attract interest.
Plays up strengths and downplays any factor that undermines your bid for an interview.
Interview Questions That You Want to Ask
What is the company's management style?
Who does this position report to? If I am offered the position, can I meet him/her?
How many people work in this office/department?
How much travel is expected?
Is relocation a possibility?
What is the typical work week? Is overtime expected?
What are the prospects for growth and advancement?
How does one advance in the company?
Are there any examples?
What do you like about working here?
What don't you like about working here and what would you change?
Would you like a list of references?
If I am extended a job offer, how soon would you like me to start?
What can I tell you about my qualifications?
When can I expect to hear from you?
Are there any other questions I can answer for you?
Interview Questions That You DONT Want to Ask
Can I do this job from home?
What does your company do?
When can I take time off for vacation?
Did I get the job?
What is the salary for this position?
How many hours will I be expected to work each work? Will I need to work on weekends?
How long would I have to wait to get promoted?
What type of health insurance does this company offer?
What is the astrological sign of the company president?
Can I see the break room?
How late can I be to work without getting fired?
How long is lunch?
Will I have to take a drug test?
Does this company monitor Internet usage?
How many warnings do you get before you are fired?
Research: Some Things to Look At
Start with the company website. This is usually the single best resource, look at the WHOLE thing. Note down details that you can use to develop good interview questions to ask in your interview as well as prepare relevant answers to interview questions.
Go to other internet sites that provide extensive information about companies and industries. Simply type in the company name and use the different search engines to go to any sites that refer to the company.
Go to competitor websites to get information on developments in the company's industry or sector.
Research: Some More Things to Look At
Research details on the company products and services.
Note down the company mission, vision and values statements. This tells you about the company culture. Use this information to highlight why you are a good fit in your job interview.
Find out the company's strategic goals, special projects and new developments. Use this information to prepare insightful questions about the direction of the company to ask in your interview.
Take your research with you to the interview. Let the interviewer see that you have taken the time and trouble to find out about the company beforehand.
What do You Like? It Matters
Organizational structure types
Bureaucratic structures
Functional structure
Divisional structure
Matrix structure
Flat Structure
Team Structure
Network Structure
Virtual Structure
You're Gonna Be Working There
Things You Better Do
1. Review your résumé. Review it again. Then...review it one more time. After that have a someone else review it.
Over one third of résumés have misspellings
Things You Better Do
2. Don’t just look for job postings.
Target companies that you would like to work for and send them a résumé. Follow up.
Send one to the H.R. person, the manager, the president.
Include a beautifully written cover letter. Follow up.
Do this enough, you will find someone who just happens to be thinking about placing a job ad, and calling you may make this person’s life a little easier. Timing is everything, but persistence is important, too.
Things You Better Do
3. Show up on time for the interview.
That means plan on getting there early.
Look around.
Say hi
Look friendly.
Things You Better Do
4. Dress appropriately.
O.K. This one is going to require some judgment. Don’t wear jeans (unless you’re applying at the Gap).
Don’t look like you are on the way to the beach unless you are applying for a lifeguard job.
If you just don't know, be overdressed, not under
Things You Better Do
5.Think about things you have done.
In school
In a previous job
In a volunteer position
Think about things that speak to your commitment, your ability to solve problems, your ability to deal with difficult situations, your ability to get a job done.
Work it into your résumé and your interview responses.
Things You Better NOT Do
1. Forget to say thank you.
Your mother taught you better
Demonstrating appreciation for the interviewer's time during, as well as following the interview is critical. Manners matter, always.
Things You Better NOT Do
2. Don’t Remain Seated When Shaking Interviewer’s Hand
Although subtle, this is professional courtesy.
If you are seated when the employer or recruiter enters the room, stand up and shake their hands.
Remaining seated is a slight sign of disrespect and even laziness.
Things You Better NOT Do
3. Don’t Badmouth Former Employers or Anyone For That Matter
As in society, people gravitate to those who remain positive. There is no room for negativity in an interview.
Take the high road; don’t throw anyone under the bus. It’s a small world
You never know who the employer knows in your industry.
Things You Better NOT Do
4. Don’t Fail to Ask Questions:
Come prepared with a list of questions to ask before any interview.
If additional questions come to mind during the meeting, simply write them down and ask when appropriate.
The most important question to ask as the conclusion of an interview: “when can I follow up?”
Things You Better NOT Do
5. Don’t Fail to Follow Up:
Post-interview, the first step in following up is a simple email to thank the hiring manager(s) or recruiter(s) for their time.
Same day – no exceptions
If you met with multiple people, send an individual note to each
It’s up to you to go above and beyond
Job Hunting Etiquette
Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously.
Etiquette is also about being comfortable around people (and making them comfortable around you). The most important thing to remember is to be courteous and thoughtful
The old adage still holds true “You do not get a second chance to make a first impression”
Job Hunting Etiquette
The proper handshake is very important because it is one of the first impressions you make in an interview. Use your right hand and give a firm handshake
The number you use on your contact information should always be used in a professional way, since you never know whether the person ringing is a hiring manager or HR representative, rather than just a friend.
Job Hunting Etiquette
Do not answer the phone if you are in the wrong environment, people can leave a message and then you can call back
Make sure your voicemail is working, that it is not full and your message is professional.
Check your email address, what is cute and fun to your friends can set that first impression before you realize.
Job Hunting Etiquette
It’s okay to ask for help from your family, friends, former co-workers, etc. Even if they’re not in your field, they may know of an opportunity.
Always be appreciative of any tips you receive, whether or not they pan out.
Be sure to return the favor and if you run across leads that others in your “network” may be interested in, be sure to pass them on.
Job Hunting Etiquette
Keep in contact with people you meet, and be as friendly and helpful as you can.
Be positive about yourself and your job search with the people you meet. No whining about the miseries of being between jobs
Have a 20-second “elevator pitch” that explains the basics of what your qualifications are and the type of position you’re looking for.
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