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3D Printing

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Brandon Schwoch

on 26 April 2013

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Transcript of 3D Printing

Printing Your Future: PESTEL Analysis Political Economic Social Technological Environmental Legal In the Beginning Originally called Rapid Prototyping that first used metals and plastics First 3D Printer was an Inkjet made in 1976 by using ink Growing Trend Due to growing availability of technology, nearly 6,500 professional grade 3D printers were sold in 2011. Six years ago the cheapest machine out there was $30,000. Today you can get a capable 3D printer for around $1,299. Latest and Greatest Contour Crafting Printed Kidneys 3D Printed Guns Five Forces Threat of Entrants: High Low Economies of Scale

Low Capital Requirements

Low Cost Disadvantages Independent of Size

Easy Access to Software Used for 3D printing

High Access to Distribution Channels

Open Source Products Buyer Power: Moderate Low Volumes Purchased

Products Purchased are Unique

Buyers Pose a High Threat of Integrating Backward

Buyers favor customization/design over low price Supplier Power: High Dominated by a Few Suppliers

Product Supplied are Unique

Small Orders from Multiple Buyers

The Industry is Not an Important Customer of the Supplier Group Threat of Substitutes: Low to Moderate No Other Technology is Comparable

Products Can Generally Be Produced Through Traditional Manufacturing

Price Performance Trade-Offs Lower for 3D Vs. Traditional Manufacturing Threat of Rivalry: Moderate Industry Growth is High

Low Fixed Costs

Competitors are roughly equal in size in power

Endless Possibilities to Customization and Product Introductions Firearms and weapons

Pirating, black market manufacturing

How to regulate/tax? Long-tail effect and no economies of scale

Possible to have no finish goods inventory

Reduction of labor force in manufacturing/revolution

Cheaper prices for customized products Better than shopping online


Self-sufficient/local: Jay Leno uses for obsolete car parts that can't be found Easy to enter market

Not intuitive interface: Need CAD
experience to navigate/create

Price prohibitive Smaller footprint due to customization

Reduce enviornmental impact Small
Footprint Intellectual property implications

opyright and patent infringement

Security concerns

Untraceable, inexpensive weapon proliferation Conclusion and National Competitive Advantage Factor conditions Sustained & heavy investment that is specialized and
knowledge intensive:

Additive manufacturing becomes more specialized overtime

3D printing has been a target of venture capitalists Firm Strategy, Structure, and Rivalry Structure:
vs vs

U.S. does well in new industries
Equity funding feeds domestic rivalry

Strong Rivals:
Computer & software industry Demand Conditions Industry is larger, more visible in
domestic vs foreign market

Domestic buyers are the world's most sophisticated/demanding

Industry fits with & needs Related and Supporting Industries 3D Printing Evolving/Expanding Industry

Potential for high competition Recommendations Grow industry through shared design products

Locate manufacturing facilities central to industry CAD software Printer manufacturers

Material suppliers Scanners
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