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Broadcast Prep and Distribution
Transcript of Broadcast Prep and Distribution
High Level Upstream - Production
Pre Production, Production and Post Production create the main asset.
Talent and Crew Selection
Wardrobe & Make-up
Ad Delivery Platforms
International Standardized Commercial Identifier
A unique, industry standardized naming convention used to identify commercials aired on commercial television worldwide.
Example: KOWV T002 578
Channel in a Box
Nielsen is the primary source of audience measurement information used by the television industry to sell advertisements. Directly before transmission, an inaudible audio watermark is embedded to the program which is measured by select "participant" households.
Main Program Broadcast Prep
Graphics are usually inserted dynamically at playout and consist of 3 main types.
Lower 3rd is a graphic placed in the title-safe lower area of the screen. Lower 3rd are usually used in news or to identify the speaker, but are also used for screen crawls and animated promotions called "snipes"
A "Credit Squeeze" is a split-screened version of the show's credits to allow for running a promo, program tag or the start of the next program. 2D and 3D graphic layouts and backgrounds are often used.
WIP Production DAM
Digital Dailies / Review & Approval
Broadcast Prep Digitization
Digital Screening Room
Process Mapping and Improvement
Workflow System Integration
TV Everywhere Live Streaming
TV Everywhere VOD (e.g. HBO GO)
Electronic Sell Through (EST) and Video On Demapnd (VOD)
Ratings Anaylsis and DWBI
MVPD - Multichannel Video Programing Distributor
Owned and Operated Stations
Local stations owned and operated by the network. These are usually in larger markets and receive content directly from the main broadcast.
MVPDs pull down recieve main programming from networks as well as local programming from Affiliates.
A single broadcast playout solution that can integrate all elements needed to produce a linear program.
Makelist - Reads the schedule and checks that all elements are ready and prioritizes "makes" based on time to air. This is the centralized location for all content coming in and out of the playout environment.
Main Program 1
Closed Captioning 1
Stages all elements on Playout Server
Archives "Ready For Air" content after playout and can restore directly to playout for future use
News & Sports
Dramas & Comedies
Digital Production Workflow