Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

About HENKEL

No description
by

nourhan safwat

on 24 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of About HENKEL

About HENKEL
"To position the company as a brand customers and consumers can trust and to make people's lives easier, better and more beautiful with our products and technologies".

1. Work specialization:

they are not over specialized there as each employee in the company performs various tasks when he/she ends with their previous task.


2. Departmentalization:


a. Geographical
: Egypt, Sheraton-Cairo.
b. Functional:
Regular departments.
c. Product :
such as Persil, Pritt, Shwarzkoph, Pantene, Pril, Dac, and General…etc.
d. Production:
Has its own factory each product line has its own production manager.
e. Customer :
Has own marketing researcher working at the R & D department. The do not outsource them.



The Elements of HENKEL Company

1. HENKEL is at high level at
attention to details
as it cares a lot on the internal and external performance of the company including the competitors and what’s new.


2. HENKEL at the
outcome orientation
, it balances between the process (detergents and cosmetics)and the results it gains. As they care a lot about them both .


3. The employees at HENKEL are very successful at their work and their innovations so absolutely Henkel cares on
people orientation
inside the organization as the well as the
customer

Dimension of HENKEL culture
4. HENKEL does practice
team orientation

as the organization it is mainly based on marketers and there is no individual works at marketing.

5. HENKEL seeks for competition as they always
aggressive
at innovating new products to always have
c
ompetitive advantag
e
in the market.

6. HENKEL is
stable
at its position and market place between their competitors, so they are having financial
stability
.

7. HENKEL is a brand like a friend and they are risk taking,
they always seek for
innovations
to satisfy their
existing customers and to attract new ones.

Cont' Dimensions
1. HENKEL is affected badly by the
economic situations
that happens in Egypt.

2. HENKEL is practicing its job freely with no rules or
regulations
by the law that insult them in their work.

3. HENKEL changes due to the
environment changes
as it is an innovator.


The General environment at HENKEL

4. According to the
demographic conditions
,
HENKEL is targeting males and females but mainly females.

5. HENKEL has high
technological conditions
due to their innovations.

6. HENKEL is a multinational company so it is targeting
globally
but their success at each country depends on its economic situation and if
there is terrorism.

Cont' The General ...
Mission Statement
SWOT analysis
Components of mission statement
Done by: Nourhan Safwat
Ayat Hassan
Reem Mahmoud
Marwan Mostafa
Cont' the elements..
3.

Chain of command:
The managers that report and asks for tasks from its employees.

a)
The authority
:
The top managers are taking the lead and give orders to the other managers.

b)

Responsibility:
The other managers are taking this orders and giving it to other employees.

c)
Unity of command
:
Each employee has its own boss and manager who should report the final task to him/her.

Cont' the elements..
4.
Span of control:

The numbers of the employees who are supervised with managers are working effectively.

5.
Centralized:

The top managers make all the decisions and the employees carry out those orders.


6.
Formalization:

There are fewer limitations and constraints on how the employees should do their work as Henkel is mainly a marketing company and it’s not that formal.

Organizational Stakeholders
1. Employees
2. Customers
3. Social and political groups
4. Competitors
5. Trade and Industry Association
6. Government
7. Media
8. Suppliers
9. Communities
10. Shareholders
Full transcript