Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
YCN Master Brief: Domino's
Transcript of YCN Master Brief: Domino's
Reasserting Domino's ownership of Tuesdays in the pizza takeaway category.
Jamie Hawkes & Dan Boswell
The Original Offer Two for Tuesdays launched in 2009
Papa Johns Two for Tuesdays
Pizza Hut Two'sday Tuesdays
Domino's has lost their competitive edge
To create an emotional connection with the offer & Domino's
To own togetherness on Tuesday
Desired Consumer Response
Primary Campaign Aim:
To once again, own Tuesdays
Embracing technology is at the core of our
operations, Over 50% of our orders are from mobile phones
(Domino's 2013 Annual Report)
75% Order with Family or Friends
We're always looking for innovative ways to, engage, connect & rewards our loyal fans -
Dominos Annual Report 2013
Simple & Fun
To love Domino's again and use #TogetherTuesdays to
to enjoy moments together!
Is there another level to the offer
No other competitor has explored?
Encouraging positive relationships
Delivering more than just great-tasting pizza.