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Porter's Five Forces Analysis
Transcript of Porter's Five Forces Analysis
- Tomato Suppliers mainly would not
want to lose Subway as their ingredients are always in demand Many may prefer fast food
alternatives to Subway, alternatives
- A&W An individual buyer may cause pressure on Subway
Quiznos, a competitor, has larger subs
Arguably, Subway offers lower prices
Distinct kinds of subs offered
Offers to make your own subs
Large customer base = limited customer bargaining leverage Relatively low entry barriers
No consumer switching cost - if anything, cost is lower May perceive that making subs is an easy task Capital requirement is not as high However, subway is also a brand
Significant market share
Loyal customers Ideas Big and.... ... small Intensity of Rivalry High Pressure Large industry size = many competitors
Main competitor is Quiznos Quiznos offers other snacks
Many other sub brands
Viet subs Subway has a competitive advantage since it allows customers to make their own subs Porter's Five Force Analysis: Subway Ethics of Marketing ... small Business & Management Jeremy Ethier, Rajneet Pannu, Joyce Senorin