Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Starbucks a Multidomestic Company (final)
Transcript of Starbucks a Multidomestic Company (final)
Alshaya.com. N.p., n.d. Web. 16 Oct. 2013. <http://www.alshaya.com/kingdom-of-saudi-arabia/starbucks-stores/?brand=1>.
Dr-cafe.com. N.p., n.d. Web. 16 Oct. 2013. <http://www.dr-cafe.com/DCWebsite/storeLocator2.aspx>.
Editors, B. (2001, Aug 01). Starbucks celebrates five years of unprecedented growth in japan. Business Wire. Retrieved from http://search.proquest.com/docview/446471576?accountid=10351
"History of Starbucks. - Starbucks." Starbucks. N.p., n.d. Web. 11 Oct. 2013.
Ives, M. (2013, Jan 06). Starbucks to enter vietnam. Tulsa World. Retrieved from http://search.proquest.com/docview/1266785600?accountid=10351
Lloyd-Jones, Trevor. "MH Alshaya Extends to Russia with Starbucks - Business Intelligence Middle East - Bi-me.com - News, Analysis, Reports." MH Alshaya Extends to Russia with Starbucks - Business Intelligence Middle East - Bi-me.com - News, Analysis, Reports. Business Intelligence; Middle East., 12 Feb. 2007. Web. 20 Oct. 2013. <http://www.bi-me.com/main.php?id=7852&t=1>
"News." TATA GLOBAL BEVERAGES LIMITED. N.p.. Web. 13 Oct 2013. <http://www.tataglobalbeverages.com/media-centre/news/news-detail/2013/02/09/starbucks-coffee-company-and-tata-coffee-limited-inaugurate-roasting-and-packaging-plant-in-kushalnagar-karnataka>.
"Our Heritage." Starbucks Coffee Company. N.p., n.d. Web. 11 Oct. 2013.
Papiernik, R. L. (1996). Starbucks' profitable brew turns up heat on expansion. Nation's Restaurant News, 30(48), 1-1,4. Retrieved from http://search.proquest.com/docview/229312156?accountid=10351
Pham, D. N. (2013, Feb 09). Vietnam coffee king eyes U.S.; trung nguyen sets its sights on seattle as starbucks opens its first store in ho chi minh city. The Gazette. Retrieved from http://search.proquest.com/docview/1285312189?accountid=10351
Shirouzu, N. (1996, Jul 25). Japan's staid coffee bars wake up and smell the starbucks. Wall Street Journal. Retrieved from http://search.proquest.com/docview/398662979?accountid=10351
Shultz, Howard. Personal Interview. 25 Oct 2012. http://articles.economictimes.indiatimes.com/2012-10-25/news/34729911_1_starbucks-howard-schultz-tatas/4
"Starbucks Storms into UK." BBC News. BBC, 17 Sept. 1998. Web. 13 Oct. 2013.
Vietnam: Domestic coffee wakes up to starbucks. (2013, Jun 18). Asia News Monitor. Retrieved from http://search.proquest.com/docview/1368017259?accountid=10351
Wilma, David. "Starbucks Coffee Opens First Store in Pike Place Market in April 1971." HistoryLink.org, 1 Jan. 2000. Web. 11 Oct. 2013
Entered the UK in 1998 and acquired Seattle Coffee Co.
Faced an initial challenge in the UK Market due to recession
Added breakfast items
More recently increased the strength of espresso shots
Opened first store in Saudi Arabia in 1999
Had to change their logo to suit local culture
Eventually used M.H. Alshaya again to enter Russia
Some menu items not sold in US- Lime Mint Coconut Frappuccino® Blended Juice Drink
Starbucks partnered with Maxim in 2000
Maxim is the #1 catering company in Hong Kong
Starbucks immediately flourishes with little competition
Currently under fire for its allegations of higher prices
In 2013 Maxim again partners with Starbucks to enter Vietnam
Two stores opened within 7 months.
Trung Nguyen plans to establish a presence in Seattle in retaliation.
In 2004, Starbucks partnered with Crossmark Canada, Inc
Targeted local groceries stores as a gourmet brand
Crossmark recently appointed Peter Ma to VP
Starbucks Canada is expected to open 150 new location in 2013, thanks to shops in new Target stores.
Starbucks dominates North America market
Nearest competitor is Coffee Bean & Tea Leaf
Starbucks has added an average of two stores per day since 1987
Offers health insurance to all its employees including part-time
Alsea began acquiring Starbucks in 2002
Used locally grown beans to gain support
Alsea plans to open 50 stores per year for next 5 years
Starbucks entered Colombia in 2013
Government and drug wars pose a challenge
Will not undercut local competition price
Will open 50 stores across Bogota over the next 5 years.
Starbucks has been exporting coffee beans from Colombia for past 40 years.
2013 Starbucks partnered with Tata Coffee Limited to take on the dominate, Cafe Coffee Day
Uses newly built 8,258 sq/ft roasting facility
Starbucks recently celebrated its first year in India, opening 25 locations during this time