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Investigating, Creating & Communicating with Infographics
Jeremy Kalbsteinon 25 July 2014
Transcript of Investigating, Creating & Communicating with Infographics
The average attention span in 2013
The average attention span in 2000
The average attention span of a gold fish
Approximately 65% of the population are visual learners.
Approximately 30% of the population are auditory learners.
Approximately 5% of the population are kinesthetic learners.
The value of visual content
Text, Audio, touch...
Visuals are processed 60,000x faster in the brain than text
40% of people
will respond better to visual information than plain text
90% of information transmitted to the brain is visual
Source: 3M and Zabisco
Transform Complexity Into Clarity
Why use infographics?
Creativity & Innovation
Communication & Collaboration
Decision Making & Critical Thinking
Technology Operations & Concepts
ISTE NETS for Students
Research & Information Fluency
What are infographics?
Skills Alignment & Development
Investigating with ICT
Creating with ICT
Communicating with ICT
Applying Social & Ethical Protocols & Practices
Managing & Operating ICT
Critical Thinking &
Leading By Influence
Agility & Adaptability
Effective Oral and
Inquiring - identifying, exploring and clarifying information
Generating innovative ideas and possibilities
Reflecting on thinking, actions and processes
Analysing, synthesising and evaluating information
Australian Curriculum Critical and Creative Thinking Capability
Different types of infographics
Purpose of infographics
Communicate a message or story
Present a lot of data or information in a way that
is compact and easy to comprehend
Analyse data in order to discover
Cause and Effect
Did you know?
Examples of too much information
with no clear direction
How do you make an infographic?
Infographic Design Tips
Keep it simple
Effect & Cause
Know your limitations
Layout Vs Typography
Verifiable & Trustworthy
Colour meaning in this infographic:
Jonassen et al Mindtools (1998)
Centre on Education and Training For Employment - College of Education - The Ohio State University:
ICT Strategy, Leadership and Culture
0435 743 403
Who are infographics for?
Types of learners
A history of infographics
From cave man to Ancient Egypt
From William Playfair to Florence Nightingale
Infographics span the history of man (humankind)
Compare & Contrast
Tips / Demos
Easy Web Presenter
Test for Memorising
40 percent of all nerve fibers connected to the brain are linked to the retina.
Source: Brain Based Learning, Eric Jensen, 1996
Visuals and the brain
36,000 visual messages per hour may be
registered by our eyes
Create for Understanding
What could be
Let's make an infographic!
What style of infographic
do you want to create?
a. How to
b. Cause and effect
e. Compare and contrast
f. Did you know
h. Tips / Demos
Data / Research
Compare & Contrast
Orbits of the sun in Earth measurements:
* Mercury – 88 days
* Venus – 225 days
* Earth – 365 days
* Mars – 687 days
* Jupiter – 4,333 days
* Saturn – 29 years
* Uranus – 84 years
* Neptune – 165 years
Indigenous / Other 1%
Did you know:
It takes 6 months to build a Rolls Royce
and 14 hours to build a Toyota.
Choose something that you know how to
do and create an infographic process flowchart.
Cause and Effect:
Technology use in the classroom.
Your conference experience.
Nursery Rhyme or personal experience
Tips / Demos:
Tips for graduate teachers on surviving as a teacher.