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Rhetorical Devices

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Diana bishara

on 27 February 2013

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Transcript of Rhetorical Devices

By: Will & Diana Rhetorical Devices
Assignment Simile Werther's Original Mountain Dew Pun The Mountain Dew commercial is an excellent example of
a pun, with the play on the words 'do', and the latter half of
the brand name, 'Dew'. The usage of this particular pun
relates the brand name to the action of 'doing'. In today's
world, there is much focus on the action of 'do'. Society is
beginning to realize the epidemic of overweight people, and
the lack of physical activity/involvement. The commercial
clearly represents influential people in the world today,
such as Lil Wayne, Mac Miller and Jason Aldean, DOING things.
The combination of celebrities, getting active/involved, and playing
a pun in such a way to relate activity and involvement with
Mountain Dew creates an ad that can easily appeal to people to
buy their product.

In this simile, the Werther's candy is being related to the idea of comfort. This simile allows someone who has never heard of or tasted Werther's candy to get a sense of what the product may taste like. The viewer will begin to recall all the previous comfort food they have taken in or other things that give them comfort. This simile in turn will cause the viewer to be curious as to what Werther's candy actually tastes like and push them to purchase the product. In this personification food is being called real and honest. However, it is impossible for food to be honest because food is an inanimate non-living thing. Although, in this case the slogan does not mean the food is real and honest. The slogan is instead trying to show the consumer that the product itself is not fake. It claims it does not contain fake ingredients or anything dishonest that would contradict the label. This claim has a huge appeal on many people in today’s society who are looking for healthier alternatives. This commercial uses the rhetorical device allusion. The famous or well known person in this commercial is the musician Michael Jackson. At first, the viewer hears a familiar song, Billie Jean, and then they see a child dancing, who looks similar to Michael Jackson. The viewer connects the two pieces together and realizes Pepsi is using Michael Jackson as a famous reference. Pepsi is assuming most people know who Michael Jackson is, as his music has number one hits and he himself was present in much of the media at the time the commercial aired. Personification Ginsters Allusion Pepsi Juxtaposition Dairy Queen Personification Oreo This commercial uses the rhetorical device 'personification'.
Claiming that milk has a favorite ANYTHING is simply not true; it's a personification! People can have favorites; for example, my favorite food is pizza; my favorite season is fall; my favorite sports team is the Sens; but food having favorites? Simply not possible. Having a favorite thing is a human trait, not a cookie trait. This commercial uses juxtaposition to entice potential
customers to buy their product; 'hot eats', and 'cool treats'
are two very contrasting concepts, which really emphasizes
each side; it makes 'cool treats' seem cooler, which would make
you CRAVE DQ on a hot day; meanwhile, 'hot eats' really does emphasize the warm food that you can buy at a Dairy Queen,
such as a burger or fries. THE END :) For this simile to be fully effective the viewer should have their own idea of comfort. When hearing the slogan the viewers will instantly begin to recall all the ideas of comfort that they might have, whether it may be relaxing on a beach or reading a book. Then, they will apply this to the Werther's candy. The simile will make them think that by eating the candy they will get the same feeling of comfort as they do when partaking in other comforting activities. Even though it is a not so healthy treat they will get the sense that it is okay to eat the candy because it will make them feel good. This simile can also be effective to viewers who feel that they are not comfortable but wish to be. The possible consumers will become intrigued and try the product to see if it satisfies them and really does comfort them. Like this, Werther's will have many people looking forward to buying their product. "What Comfort Tastes Like" "This Is How We Dew" In order for this pun to be fully effective, the viewer ideally should be one who is either worried about their weight or preoccupied by being active or involved. By being presented with a product that makes them think about 'doing', they would feel like they are being presented with an opportunity to live an active, healthy lifestyle, or if they are already active, they may feel like this is a product that might help them maintain their active lifestyle. "Real Honest Food" This personification is very impressive. By saying that the food is real and honest the audience quickly understands that the slogan is talking about what the content of the product is. Ginster is trying to show the possible customers that, in this case the Cornish Pasties, are in fact made of actual food. This slogan will lead the consumer to question buying similar products from other companies in fear that the food may contain added preservatives and the company dishonest. Not only is Ginster stepping ahead of its competitors this way, but it is also receiving more clientele. This personification is very effective especially to consumers who are looking for a healthy, genuine, alternative to what they are currently eating. "Hot Eats, Cool Treats" This effectively communicates the quality of the food at Dairy Queen. Everyone wants to get the best food you could get; and with big time competitors such as McDonald's, Burger King,Wendy's, among others, Dairy Queen had to emphasize the quality of their food, in order to draw in more customers, pulling them away from other competitors. "Mini Mj" The allusion in this ad is extremely impelling. For an allusion to work the reference should be someone or something that is very well known by the audience. In that case, Pepsi has done an excellent job. This commercial was released in 1984, only two years after Michael Jackson released his Thriller album which hit number one and is still the number one best selling album to date. Pepsi chose someone that was very well known at the time. This way, everyone could understand the allusion. When this aired Michael Jackson was a pop icon. He was what young people aspired to be. This is why the allusion is so effective. Pepsi shows viewers that a child can drink Pepsi and then suddenly be “cool” and able to meet Michael Jackson and receive his approval. It gives not only younger generations the desire to drink Pepsi but also anyone who knows Michael Jackson and is a fan. "Milk's Favourite Cookie" The use of this device, however, is quite effective. The simple statement, "Milk's favorite cookie" implies many things; for one, it is saying that milk and Oreos go together perfectly; people LOVE dipping cookies in milk; it tastes good! So when the commercial comes on the television, you are shown a cookie that apparently goes well with milk; you have to try it, to see if it's true. Another implication is simply that it is a very good cookie! If it is milk's favorite cookie, why wouldn't it be yours?
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