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K-State PROUD -Emporia State Presentation


Brett Seidl

on 12 April 2013

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Transcript of K-State PROUD -Emporia State Presentation

From an Idea to a Tradition Presented by: Abbey Brown & Chris Kellenbarger,
Kansas State University Student Foundation Kansas State University 24,000+ total students
Manhattan, KS (pop. 52,000) What is K-State PROUD? Students Helping Students

Student Opportunity Awards

Started in 2006, the campaign has raised over $650,000 (including $100,000+ in 2013) K-State Proud Award
K-State Hero Award Total Budget: $25,000
(underwritten by Cox Communications) Questions? Student Foundation 34 members
Donor cultivation and stewardship
Foster culture of student philanthropy Creation of a student campaign Implementing innovative tactics for growth Fostering a culture of student philanthropy KSU Foundation Student Foundation SF VP of Students SF President Events Committee KSP Co-Chair KSP Co-Chair KSP Co-Chair KSP Co-Chair SF members
At-large members Marketing Committee SF members
At-large members Housing Committee SF members
At-large members Outreach Committee Build partnerships on and off campus Marketing Develop student leadership within the organization The Beginning CASE/ASAP 2006

What to do and why?

The Result... A student-run, philanthropic campaign
Centered around campaign week
Capstone event at a K-State men's basketball game Milestones Corporate sponsorships

Recognition in U.S. Congress

Donation goals 2007 goal: $35,000
2007 raised: $62,500

2011 goal: $100,000
2011 raised: $117,618 2013 GOAL:
$135,000 Year-round effort

Capitalize on existing programs and events

Refresh the message

Social media

www.k-stateproud.org Marketing Implementing innovative tactics for growth Asst. co-chairs
Volunteer training
Student Foundation applications Target the right students Influential,
Creative Gather support from administration Recognize importance
of student philanthropy Measuring Success Benefits From an Idea to a
Tradition Repeat donors Other organizations getting involved Always visible Generates an expectation of philanthropy Serves as a solution Altruism Honorary Co-chair Advisors Assistant Co-Chair Campaign Planning Team SF members
At-large members Assistant Co-Chair Assistant Co-Chair Assistant Co-Chair For more information: Abbey Brown
abbrown@ksu.edu Chris Kellenbarger
ckellenb@ksu.edu Mindy Weixelman
Senior Director, Annual Giving and Student Living Programs
Advisor, Student Foundation
KSU Foundation
mindyw@found.ksu.edu Jenny Rettele-Thomas
Senior Director of Development, College of Human Ecology
Advisor, Student Foundation
KSU Foundation
jenniferr@found.ksu.edu Questions? www.k-stateproud.org Dr. Kirk Schulz
President, Kansas State University "The most powerful aspect of the K-State Proud campaign was watching students understand where their money was going. All of a sudden, a light turned on and they got it...they truly understood the power and importance of philanthropic giving." Ryan Wilkerson
2010-2011 Student Foundation President Input from administration
Focus groups (Corporate partner supports through t-shirt donation and gift-in-kind) Residence Hall Cereal Feed
Sponsored by K-State Marching Band Frank Martin,
Head Men's Basketball Coach "As for giving back, for me it’s just simply the right thing to do. I’m proud of our community and want to see it be the best it can be for us and the next generation...people have to step up and help out in whatever way that they can."
-Dave Dreiling, GTM Sportswear Student Opportunity Awards Stewarding Donors

Campaign celebration at the game and across campus
Email thank-you
Inclusion of faculty and staff
5th year reunion Fall 2013 Semester
72 awards
$60,000+ total allocated
Average award amount: $1,284
Full transcript