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Case Study II-4
Rebecca Fernandezon 5 June 2013
Transcript of Case Study II-4
the keys to Cliptomania's
success? Niche Market
Excellent relationships with Vendors
Web Technology Question 2: Do a SWOT analysis for Cliptomania. Identify Cliptomania's strengths, weaknesses, opportunities and threats. Question 3: Describe the difficulties of selling internationally on the Web. Question 4: Why did Cliptomania's relevancy rankings on Google fall off the map when they changed the URL from cliptomania.com to cliptomania.net? Question 5: Why is it important that a web store manager understand how the search engines determine the relevancy of a site? Different Languages
Extra Taxes & Duty Costs
Security Issues (Mexico)
Verifying the Credit Cards
Delivery Guarantees PageRank Technology
Hypertext-Matching Analysis To maintain a position at the top of the rankings on the search results pages Weaknesses Niche Market
Willing to Learn
Customer Service Lack of Vendors in beginning
Possible Overstock of Dated Products
Appearance of Web Site Possible Expansion in Product Lines
Possible Expansion in Foreign Markets
Expansion to Mobile Technology Increased Competition
Changing Web Technology
Potential for Fraud - Risks Case Study II-4:
The Cliptomania Web Store:
An E-Tailing Start-up Survival Story 1999 November: Started company with
$10,000 investment from savings
Yahoo! Store: $100 per month
Paymentech: Validate credit cards 2002 Family moved to Indiana
Candy went full-time June: 5th largest jewelry store
in gross sales on Yahoo!
Started exclusive product line
5-Star rating from Yahoo! based
on customer feedback 2003 2004 Changed from Paymentech
to Nova New Web service provider
Cliptomania.net 2006 2007 Sales of $500,000
3 Full-time and several
part-time employees http://www.cliptomania.com/ Phillip Cardinal ~ Maureen Clay ~ Rebecca Fernandez Test