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Promotion

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by

Inveralmond chs

on 29 January 2013

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Transcript of Promotion

The way in which a customer is made aware of a product or service and is persuaded to purchase it Promotion Advertising Aims of Promotion Informative adverts: these are used to increase awareness of a product/service. e.g. yellow pages Advertising media Television

Advantages :
The product can be demonstrated
Can be targeted to a large national audience

Disadvantages:
Can be expensive
People may not watch the advert Radio

Advantages:
Cheaper to advertise than on TV

Can have a captive audience as listeners tend not to Chanel surf when adverts come on

Disadvantages :
Listeners often do not pay attention to the adverts

Limited to sound only Persuading a customer to buy a product Informing customers about the product Reminding customers that the product still exists Persuasive adverts: aim to persuade a customer to buy a product by stressing that it is very desirable to have. Most adverts contain a degree of persuasion Product endorsement: occurs when a well known celebrity are paid to wear a particular product. for example Adidas pay David Beckham Product placement: When a firm pays for its product to be used in films or TV programs. e.g. BMW paid for James bond to be seen driving its cars in Goldeneye Daily Newspapers

Advantages:
National exposure can be gained
Technical information can be explained

Disadvantages:
People tend not to scrutinies daily newspapers

No sound or movement can be shown and adverts are often in black and white Questions What are the aims of production ? When a famous person is paid to wear or use a product.. what type of advertising is this ? True or False ?
Television advertising is inexpensive
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